Articles, videos, and podcasts

For anyone who is into behavioural science, data, research as well as our company.

Our methods and most intriguing research catalogued for you.

The regular column from our behavioral economist at  Aktuálně.cz.

What others have written or filmed about us or our findings.

Blog and case studies

The most up to date findings of behavioural science and the results of our research. We are ready to share our experience and expertise.

We do not see the future of the planet with rose-coloured glasses. Demonstrations and petitions aren’t cutting it for us. Yet, we do rather well in sorting our waste, we save water, and we limit our use of plastic bags. Read more…

We spend a third of our lives at work. It has a fundamental impact on how we feel and our health. What kind of steps lead to a more productive and satisfied company? Why is it absolutely necessary to have employees who love their work? Read more…

Why does the generally hated Alzák work as a mascot? How does the smaller brand CZC manage to flourish among the giants? And why does it not pay off to follow the example of Mall and invest in famous faces? Read more…

Is your ad helping or damaging your brand? And do they then buy your product or service? We can show all of these factors with the example of three ads from the TOP TEN ads of 2019. Read more…

95% of shopping decisions play out in the background of our mind, i.e. our subconscious. That, however, does not mean they are chaotic! Even the subconscious mind has its own rules. Read more…

Who’s voting for Babiš, who rides a motorcycle, and who prefers Turkish-style coffee Jihlavanka? You can find out in Atlas Čechů with just a few clicks and it is free for public use. Read more…

Does the typical Czech customer like “green” topics in ads? We researched three various campaigns and approaches. And now we know what do clients have to say. Read more…

Traditional oldschool sociological research has often been asking people about things they do not know. We don’t ask “What would you…”  How we do it? Read more…

Psycho with Lukáš Tóth

Your regular dose of columns from our behavioral economist at Aktuálně.cz.

A socialist, the Pope, a libertarian, an AI expert and a US presidential candidate all come together… This is not a joke. Even a group as varied as this supports unconditional income. And it is also not a joke. Read more…

With each passing day, the government has practically implemented a full stop to normal life. Society’s response was exemplary: we’re willing to uphold the restrictions. Where do we go from here? Read more…

On old maps the unfamiliar places, where each step onward would bring something new, were called  terra incognita – areas unknown. That is exactly where we find ourselves now. What can we do? Read more…

Co mají společného hrací automaty, pochvaly od šéfa, sociální sítě a Kinder vajíčka? Roli v nich hraje příjemná nejistota a příjemný pocit odměny. Může hazard i slušně posloužit? Více…

Psychologické experimenty prokázaly, že věci a lidi, které vídáme častěji, vnímáme pozitivněji. Je opakování opravdu jen matkou moudrosti? Více…

I když se skupinovým diskuzím třeba vyhýbáte jako moru, najdou si vás v hospodě, kavárně či na rodinném setkání. Překvapuje vás, k jakým hloupostem se v nich dá dojít? Více…

Řekni mi, co si myslíš o imigraci, Gretě, Evropské unii, Donaldu Trumpovi, Zemanovi či Babišovi – a já ti řeknu, co jsi zač! Umírněnost aby člověk pohledal. Jak se k ní vrátit? Více…

Klimatologové léta varují před suchem. Biologové upozorňují na apokalypticky rychlé vymírání druhů.  Řeč vědy a lidská přirozenost se míjejí. Jak si tedy porozumět? Více…

V devadesátých letech patřili politici k vážený lidem a pohrdalo se vesměs podnikateli. Teď se to prohodilo a potřebujeme to změnit. Více…

Měl by mít Karel Gott státní pohřeb? A zaslouží si Václav Klaus státní vyznamenání? Máte na takové otázky svou odpověď? A co by se muselo stát, abyste ji dokázali změnit? Více…

Na světě existují města, kde hravým a inteligentním způsobem řeší nepříjemnosti a problémy tak, že se u toho místní i návštěvníci baví. Jak to dělají? ​Více…

“Nakupujte u nás, podpoříte dobrou věc.”, chlubí se firmy. Vypadá to chvályhodně. Poznat ale podnik, který opravdu přispívá na charitu, je docela velký oříšek. Více…

Přichází zima. Přezout gumy ale pro bezpečné řízení nestačí. Někdy je potřeba přezout mozek. Nebo rovnou vyměnit řidiče. Více…

Nobelovu cenu za ekonomii si tentokrát odnáší trojice, která přišla na to, jak léčit chudobu. Její práce už reálně pomohla desítkám milionů lidí. Mohou zlepšit i životy v Česku? Více…

Schránka plná letáků, které slibují nižší účty za elektřinu nebo mobil. Záplava nové elektroniky. Výběr je složitý a lze v něm snadno utonout. I proto nám ho firmy tak nabízejí. Více…

Behavio at conferences

We love to share our findings live. And sometimes, we even record it.

Brands should communicate with their clients well before they begin making decisions. And while in the decision-making process, these brands need to make it into people’s ‘quick thinking’. What is ‘quick thinking” and what can Vojta tell you about it. Read more…

They were born after 1995 and belong to Generation Z. It may seem that their lives are easy, full of options and opportunity. We spoke on the data that we measured for the ‘Lost Generation’ project. Read more…

Narodili se po roce 1995 a patří do generace Z. Mohlo by se zdát, že jejich životy jsou jednoduché, plné možností a příležitostí. Mluvili jsme o datech, která jsme naměřili, pro projekt Zatracená generace. Více…

Behavio in the media

We supply journalists with data, and we make public our research and analyses. We speak on topics that move society.

The current economic crisis continues to hit the poorest sections of the population the hardest, which leads to polarization and a rise in anti-systematic parties. Can we expect the same to happen in the period after coronavirus? Read more…

People often think they behave and make decisions rationally. The findings from the relatively new field of behavioral economics, however, show the exact opposite… How can we work with this information? Read more…

Nearly all Czechs uphold the mandatory measure of wearing a face mask, yet 40% of the population has lost work and one in every five Czechs expects to face serious financial problems. Read more…

Who thinks the days of communism were better? Who sends out chain emails? And who gets angry in online discussions? The Atlas Čechů project, which was spoken of by Vojtěch Prokeš, has answers to all these questions. Read more…

We’ve joined the Cocuma family! Who works for us, what does this new arrangement look like at Behavio, and why did we even start “doing research work”? All the answers to these questions and more can be discovered in our profile. Read more…

Why are only 13% of Czechs enthusiastic about their work? And how can every company improve on that number? Lukáš spoke on  DVTV about our research mapping Czechs’ motivations at work. Read more…

What is the relationship between the Czech Republic and the EU like? We looked into this question with STEM and EUROPEUM. We were most interested in the emotions that better reflect real attitudes. Read more…

We paid half of the respondents for the correct answers, the other half we paid nothing and asked about their factual knowledge of the refugee crisis. All it took was CZK 5 for the results to come rolling in. Read more…

We measured just how much Czech society enjoys our Easter traditions, namely Easter whips, sweet bread and the Passover lamb, and pouring water on one another. Less than a third of women, for instance, enjoy being whipped on Easter. Read more…

Featuring Babiš on a poster is a guaranteed success. “The Freedom and Direct Democracy (SPD) is a lovebrand for its voters,” said Vojta on DVTV, where he presented our research on the election posters of various political parties. Read more…

We made a Voters Map ahead of the parliament elections. An interactive website that showed voters’ behaviour. In addition, the project was supported by 400,000 people selected on HitHit. Read more…

We made a Voters Map ahead of the elections for parliament. An interactive website that showed voters’ behaviour. In addition, the project was supported by the 400,000 people selected on HitHit. Read more…

Behavio on Hlídací pes

We supplied the editors of this journal with corporate data from our Atlas Čechů, and this series of articles was the result.

Internationally speaking, Atlas Čechů is a unique project. It describes the personalities of the Czech online society. Everything from political preferences to lifestyle and our favourite foods, all the way to whether we prefer dogs or cats. Read more…

What do the voters of the individual political parties in the Czech Republic have in common? For instance, Freedom and Direct Democracy (SPD) supporters only see their relatives a few times a year, and yet they often appeal to “traditional values”. What else will you find in Atlas Čechů? Read more…

Nearly half of Czechs fear terrorism. Most of these people have never lived for an extended amount of time in a foreign country. They wouldn’t travel to a country where a terrorist attack has taken place. All this and more found on Atlas Čechů. Read more…

An above average number of Czechs who watch TV every day are afraid of terrorism, and they think that foreigners should completely adjust their ways to those of the Czech majority. Take a look at what else we found about Czech TV lovers. Read more…

They feel like they’re just unlucky in life. They think that things were better before the revolution, and, generally speaking, they’re unhappy with the situation in this country. They aren’t, however, passive. We described this group in detail on Atlas Čechů. Read more…

People who don’t vote are overall more unsatisfied with their lives, work, and financial situations. Although they are rather passive, they say they don’t really have much to do in their free time. Read more…

Are you interested?