2x smaller average loss in hazard
Before the 2017 parliamentary election, we created a Voter map. Instead of the unreliable question “Who would you vote for”, we gave people the ballots and monitored which were thrown away and which were not. The results differed from other polls significantly: for instance, according to our data, the expected victory of ČSSD over SPD was impossible. Our colleague Káťa betted to the bold course 4:1. Now, she regrets she did not bet more.
Advertisements that we predict to be successful really work.
For Big Shock, we tested three TV spots. One was ruled out, the remaining two improved and used. The spot that won the pretest was remembered by twice as many people after the campaign finished.
We helped increase awareness of the Twisto brand by 67 %
We helped Twist and the Symbio agency with rebranding and subsequent campaign. We analyzed the target groups, tested concepts and measured the campaign effects. The campaign was controversial, and the TV Council forbid its broadcasting, but it was tailored perfectly to the target group.
How can you make more if you do not want to sell to everyone
Based on detailed segmentation and market modelling, we found out that Jablotron will benefit significantly from approaching security systems as a more expensive, closed product without the options of adjustment. Big group of DIYs that will be therefore left out, preferred cheaper, non-brand solution anyway.
3x higher price of tea with correctly selected present
While testing Christmas packages of Ahmad Tea, we found out that the type of present plays a significant role in purchasing, even more significant than the tea brand itself. From wide range of presents, we selected those for which people are willing to pay the most while purchasing a gift package. Differences amounted to hundreds of CZK.
How to conveniently set a limited edition
While testing limited retro edition of the Krušovice beer, we discovered an option which people were willing to purchase for 42 % more than the classic 12° beer. Moreover, the sales of 12° beer did not decrease.
When "Second" is first
In pretest, we measured the potential of two ideas of CZC Christmas campaign and recommended how to improve them. The resulting campaign Truce with the Alza mascot ranks, with regard to its impact, among the best advertisements. Those affected by the campaign have much better emotions related to the campaign and remember the brand much more often before purchase: 54 % to 9 %.
Fast and reliable professionals. They always managed to move us a bit further.
Iryna Kasumava
Jaroslav Malina
Chief Digital Officer
It is great to see behavioral science so practically applied to brand building and campaign improvement.
