Customer satisfaction is ensured to the final detail
Properly selected symbols strengthen a brand
We discovered why a campaign for McDonald’s had a less impactful effect on sales than expected. The ad poster worked well, but the aired video was ineffective. The ad spot was modern and original, yet it did not contain the necessary information. Thus, most people had it confused with a clothing ad. We found a way to fix the video, so that viewers connected it to the correct brand.
Even a small detail can significantly improve a video
Success is often found in the details. With the help of our emotion curve through the course of the video, we were able to help adjust specific sports scenes for the McDonald’s Cup. For instance, according to viewers, the overly theatrical voice-over ruined a visually successful moment at the video’s 17th second, which made for an easy fix in the cutting room. Now, this improved video functions much better within its target group!
We show you how best to communicate and to whom
We discovered how many people would realistically use the new Driveto Klub service – improved operative leasing with the option to return your vehicle at any time, according to your needs. We then described these people in detail in Atlas Čechů. Thanks to our research, the Driveto Team was able to find an effective method for creating a campaign, while also learning which media channels they could use for communications.
We fine-tune ŠKODA products to perfection
We use precision to find out what is important for users, what is easy for them to use, as well as what they do not like. And this applies for the vehicle itself, the process of selecting it and inside its interconnected application. Based on our research, ŠKODA AUTO can then fine-tune its solutions to achieve the highest possible level of satisfaction for the greatest number of people.
Brand inventory for a tea manufacturer
We examined how this English tea brand was faring and who its customers are. We discovered that more than half of Czechs know and like this brand. Ahmad is a brand of educated people from large cities. Our client also received materials from us to help them in their decision of which associations should they continue to build on.
Caffeine draws a crowd
Iced coffee has grown in popularity, especially in Prague
65% of dog owners make purchases according to the ingredients in their dog’s food
We discovered what plays the key role when purchasing pet food through an e-shop. We tested brands, prices and another 8 parameters. The ingredients in the dog food that lead to healthier digestion proved to be key, and this goes for 65% of dog owners when making a purchase.
Testing beforehand pays off
We helped Adriana decide between two brand approaches. We chose the concept that went with top-of-the-line, quality ingredients and haute cuisine. Then, with our recommendation, the client filmed a successful series of ads under the tagline With a love for flavour (S láskou k chuti).
We helped Finlandia find new brand symbols
We discovered which symbols strengthen the Finlandia brand. Traditional Scandinavia proved to be well understandable and attributable, however, it does not affect people’s positive emotions. Based on our research, we discovered different symbols, more unique symbols, that strengthen emotions more and have the potential to improve brand awareness.
2x smaller average loss in hazard
Before the 2017 parliamentary election, we created a Voter map. Instead of the unreliable question “Who would you vote for”, we gave people the ballots and monitored which were thrown away and which were not. The results differed from other polls significantly: for instance, according to our data, the expected victory of ČSSD over SPD was impossible. Our colleague Káťa betted to the bold course 4:1. Now, she regrets she did not bet more.
We helped increase awareness of the Twisto brand by 67 %
We helped Twist and the Symbio agency with rebranding and subsequent campaign. We analyzed the target groups, tested concepts and measured the campaign effects. The campaign was controversial, and the TV Council forbid its broadcasting, but it was tailored perfectly to the target group.
How can you make more if you do not want to sell to everyone
Based on detailed segmentation and market modelling, we found out that Jablotron will benefit significantly from approaching security systems as a more expensive, closed product without the options of adjustment. Big group of DIYs that will be therefore left out, preferred cheaper, non-brand solution anyway.
3x higher price of tea with correctly selected present
While testing Christmas packages of Ahmad Tea, we found out that the type of present plays a significant role in purchasing, even more significant than the tea brand itself. From wide range of presents, we selected those for which people are willing to pay the most while purchasing a gift package. Differences amounted to hundreds of CZK.
How to conveniently set a limited edition
While testing limited retro edition of the Krušovice beer, we discovered an option which people were willing to purchase for 42 % more than the classic 12° beer. Moreover, the sales of 12° beer did not decrease.
The newest samples of our work
We want to share everything we experience ourselves and what we are examining. Find out more on our Blog & Media page.
Is your ad helping or damaging your brand? After seeing your ad, do viewers like your brand more? And do they then purchase that product or service? We can display all of these factors with the example of three ads from the TOP TEN ads of 2019. Read more…
95% of purchasing decisions play out in the recesses of our mind, i.e. our subconscious. That, however, does not mean they are guided by chaos. Even the subconscious mind has its own rules. Read more…
Who’s voting for Babiš, who rides a motorcycle and who prefers Turkish-style coffee from the Jihlavanka brand to espresso? All this can be uncovered after a few clicks with Atlas Čechů, which we have unlocked for the public. Read more…
When working together with Behavio, I can rely on well thought-out project solutions that effectively utilize advanced statistical methods.
The high quality of received data is ensured by the accurate and precise questionnaires that are entertaining for respondents.
The reports are clear, and the slides can be used directly in presentations for our company’s management team.
Marie Syrovátková
Business Insight and Expansion Analyst
Jitka Součková
Marketing Manager CZ & SK
We have worked with Behavio for over 3 years, and cooperating with them has raised our market research by several levels.
The people at Behavio are willing, speedy, innovative, and working with them has even brought us personal joy.
