Customer satisfaction up to the the final detail
We tested whether people prefer service credibility and personnel competence, responsive clientele service, or an innovative approach and online communication.
Thanks to our research, E.ON knows now what is key for its clients. Therefore, it can focus on the truly important things, instead of dealing with the details, which were only appreciated by a fraction of people.
The right symbols strengthen a brand
We wanted to understand why a campaign for McDonald’s had less of an impact on sales than expected. The ad poster worked well, but the video on TV did not. The ad spot was modern and original, but it did not contain the necessary information. Most people actually thought in was a clothing brand ad. We found a way to fix the video, so that viewers linked it to the correct brand.
Even a small detail can significantly improve a video
Success often lies in the details. With the help of our emotion – change timeline throughout the video, we were able to help adjust specific scenes for the McDonald’s Cup commertial. For example, a visually well done moment at 17th second was, according to viewers, ruined by the overly theatrical voice-over. And it made an easy fix in the cutting room. Now, this improved video works much better for its target group!
We show to whom and how to talk
How many people would realistically use the new Driveto Klub service – improved operative leasing with the option to return your vehicle at any time? We found them and described them in detail in Atlas Čechů. Thanks to our research, the Driveto Team was able to find an effective method for creating a campaign, while also learning which media channels they could use for communications.
We fine-tune ŠKODA products to perfection
We find out what precisely is important for users, what is easy for them to use, as well as what does not work for them. And this applies for the vehicle itself, the process of selecting it and also the interconnected app. Based on our research, ŠKODA AUTO can then fine-tune its solutions to achieve the highest possible level of satisfaction for the greatest number of people.
Brand audit for a tea manufacturer
We examined how this English tea brand was doing overall and who its customers are. We discovered that more than half of Czechs know and like this brand. Ahmad is a brand of educated people from large cities. Our client also received materials from us to help them in their decision of which associations should they continue to build on.
Caffeine is a crowd-pleaser
Big Shock wanted to verify if it sells more cans when various advantages of the drink are included on the wrapping. Our research showed that even if price was still the key to making a sale, information regarding ingredients can help too. Specifically, the increased dosage of caffeine draws in customers, meaning Shock can invest further in this area.
Praguers like their iced coffee. Increasingly.
The iced coffee brand, Mr. Brown, wanted to learn more about its customers. We discovered that their coffee was particularly popular among active Prague locals with higher incomes and expenses. A detailed description of their attitudes and overview of the media they follow helped our client adjust their communication to perfectly fit their customers’ needs.
65% of dog owners pick their dog’s food based on the ingredients
We discovered what plays the key role when purchasing pet food through an e-shop. We tested brands, prices and another 8 parameters. The ingredients in the dog food that lead to healthier digestion proved to be key, and this goes for 65% of dog owners when making a purchase.
Testing beforehand pays off
We helped Adriana decide between two brand approaches. We chose the concept that went with top-of-the-line, quality ingredients and haute cuisine. Then, with our recommendation, the client filmed a successful series of ads under the tagline With a love for flavour (S láskou k chuti).
We helped Finlandia find new brand symbols
We tested which symbols strengthen the Finlandia brand. Traditional Scandinavia proved to be easy to understand and attribute, however, it does not affect people’s positive emotions. Based on our research, we discovered different, much more unique symbols, that evoke stronger emotions and have the potential to improve brand awareness.
2x smaller average loss in hazard
Before the 2017 parliamentary election, we created a Voter map. Instead of the unreliable question “Who would you vote for”, we gave people the ballots and monitored which were thrown away and which were not. The results differed from other polls significantly: for instance, according to our data, the expected victory of ČSSD over SPD was impossible. Our colleague Káťa betted to the bold course 4:1. Now, she regrets she did not bet more.
We helped increase awareness of the Twisto brand by 67 %
We helped Twist and the Symbio agency with rebranding and subsequent campaign. We analyzed the target groups, tested concepts and measured the campaign effects. The campaign was controversial, and the TV Council forbid its broadcasting, but it was tailored perfectly to the target group.
How can you make more if you do not want to sell to everyone
Based on detailed segmentation and market modelling, we found out that Jablotron will benefit significantly from approaching security systems as a more expensive, closed product without the options of adjustment. Big group of DIYs that will be therefore left out, preferred cheaper, non-brand solution anyway.
3x higher price of tea with correctly selected present
While testing Christmas packages of Ahmad Tea, we found out that the type of present plays a significant role in purchasing, even more significant than the tea brand itself. From wide range of presents, we selected those for which people are willing to pay the most while purchasing a gift package. Differences amounted to hundreds of CZK.
How to conveniently set a limited edition
While testing limited retro edition of the Krušovice beer, we discovered an option which people were willing to purchase for 42 % more than the classic 12° beer. Moreover, the sales of 12° beer did not decrease.
The newest samples of our work
We want to share all ouf our research with you. Find out more on our Blog & Media page.
Is your ad helping or damaging your brand? After seeing your ad, do viewers like your brand more? And do they then purchase your product or service? We can show you all this via the example of three ads from the TOP TEN ads of 2019. Read more…
95% of purchasing decisions play out in the recesses of our mind, i.e. our subconscious. That, however, does not mean they are guided by chaos. Even the subconscious mind has its own rules. Read more…
Who’s voting for Babiš, who rides a motorcycle and who prefers Turkish-style coffee from the Jihlavanka brand to espresso? All this can be uncovered after a few clicks in Atlas Čechů, which we have unlocked for the public. Read more…
When working together with Behavio, I can rely on well thought-out project solutions that effectively utilize advanced statistical methods.
The high quality of received data is ensured by the accurate and precise questionnaires that are entertaining for respondents.
The reports are clear, and the slides can be used directly in presentations for our company’s management team.
Marie Syrovátková
Business Insight and Expansion Analyst
Jitka Součková
Marketing Manager CZ & SK
We have worked with Behavio for over 3 years, and cooperating with them has raised our market research by several levels.
The people at Behavio are willing, speedy, innovative, and working with them has even brought us personal joy.
