Meet your brilliant & budget-friendly brand tracking.
Monitor your brand health and demonstrate the return on marketing spend in our easy–breezy dashboard.
400+ brilliant consumer brands trust Behavio
Brilliant insights
The perfect mix
of modern metrics.
Budget-friendly
Your team spends
more on coffee.
Breezy dashboard
You’re a brand leader.
Not a slide-detective.
To effectively build a brand, you need a tool to measure it.
Track your market and brand growth.
Measure the size and growth of your addressable market. Track your brand’s performance, understand your conversion from awareness to purchase, and prove the value of brand marketing to the board.
Brand Awareness
Brand Attributes
Brand Salience
Brand Emotion
Market Size
Buyer Profiles
Customer Quotes
Budget Balance
(Branding vs. Activation)
Keep an eye out for your rivals.
Benchmark against all of your key competitors. Track their growth trends, find their strengths and weaknesses. Immediately spot emerging threats to keep your competitive edge.
Know how people really feel and think of your brand.
The first question I always ask marketing directors: Where is your brand tracking?
Mark Ritson
Professor of Marketing
Global Marketing Star
Modern brand leaders love Behavio
A second-by-second analysis for maximum impact.
E.ON’s brand team eagerly examined the test results of their campaign’s individual scenes to maximize its effectiveness.
WMC Grey selected a mascot that resonates.
Research has shown WMC Grey that a fox can be an excellent mascot for an energy company, provided it doesn’t come across as cunning.
McCann increases a spot’s efficiency by 36 %.
A brief additional display of the client’s logo resulted in a higher recognition of the brand and significantly increased the ad’s success.
Decathlon to improve performance through more prominent branding.
Video post-testing showed that improved branding in key segments could have significantly increased the ad’s impact.
Finlandia boosts its marketing effectiveness
Ahmad tea drives profits with better packaging
Heineken launches a successful limited edition.
Heineken A/B tested concepts of a limited edition for its local artisan beer brand.
Big Shock doubles its campaign impact
How Brand Tracking works?
- Define your category and competitor set and our research experts will do the rest.
- Get your first data within 14 days.
- Receive quarterly brand and category updates.
Behavio runs on advanced behavioral science
Implicit
Association Test
Based on neuroscience research, this method uncovers subconscious associations to your brand.
Brand’s
Mental Availability
To grow, brand must be spontaneously coming to mind of the buyers. We cover this by multiple metrics.
Representative
respondent samples
We survey national populations around the globe and let you filter diverse audiences within it.
Choose your ideal brand tracking plan
We’ve invested heavily in automation to be able to deliver ✨ brilliant insights at 💸 budget-friendly prices.
per year
Starter
For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.
- Twice-yearly brand tracking
- Representative sample (2 x 1000)
- All metrics for your brand and 2 competitors
-
Category metrics:
• Category size
• Light-buyers
• Heavy-buyers -
Brand metrics:
• Brand awareness
• Brand emotions
• Brand Buyers - A simple and clear dashboard with twice-yearly summaries
per year
Pro
For growing brands looking to enhance their positioning and the effectiveness of their communications.
- Quarterly brand tracking
- Representative sample (4 x 1000)
- All metrics for your brand and 5 competitors
- All Starter metrics
- On top of that:
- Brand salience 🧠
- 5 brand attributes and associations (or entry points)
- Target audience profiles
- Spontaneous association quotes
- Export to PDF slides
- Research expert for consultations
🔧 Customized?
Need to measure more competitors? More attributes? We’ll tailor an offer just for you.
🤑 Even cheaper?
For tight budgets, we offer Starter Lite or Pro Lite with a smaller sample of respondents. It’s sufficient for a rough idea of market and brand size.
per year
Starter
For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.
- Twice-yearly brand tracking
- Representative sample (2 x 1000)
- All metrics for your brand and 2 competitors
-
Category metrics:
• Category size
• Light-buyers
• Heavy-buyers -
Brand metrics:
• Brand awareness
• Brand emotions
• Brand Buyers - A simple and clear dashboard with twice-yearly summaries
per year
Pro
For growing brands looking to enhance their positioning and the effectiveness of their communications.
- Quarterly brand tracking
- Representative sample (4 x 1000)
- All metrics for your brand and 5 competitors
- All Starter metrics
- On top of that:
- Brand salience 🧠
- 5 brand attributes and associations (or entry points)
- Target audience profiles
- Spontaneous association quotes
- Export to PDF slides
- Research expert for consultations
🔧 Customized?
Need to measure more competitors? More attributes? We’ll tailor an offer just for you.
🤑 Even cheaper?
For tight budgets, we offer Starter Lite or Pro Lite with a smaller sample of respondents. It’s sufficient for a rough idea of market and brand size.
Tomas Prusa
Chief Executive Officer at AdVinci
Join this brilliant company
Blog & Case Studies
The latest news from behavioural science and the results of our research.
