Behavio is a practical, affordable Nielsen alternative for your ad testing needs.
Over 500 consumer brands have already chosen Behavio—why not join them?
A simpler, actionable dashboard with all the insights and none of the research jargon.
A stellar ad testing tool at a fraction of the price of Nielsen.
Accurate behavioral methods based on more than just emotional response.
Nielsen offers standardized methodologies and extensive benchmark databases, but its reports tend to be heavy on data without clear, actionable insights. Behavio provides a more intuitive, behavior-based approach, delivering specific recommendations that predict sales impact—faster and more affordably.
Discover why over 500 brands are choosing Behavio over Nielsen.
| Behavio | Nielsen | |
|---|---|---|
| Sec-by-sec brand recall |  |
 |
| Sec-by-sec message recall | |
|
| Sec-by-sec associations | |
|
| Second-by-second emotional response | |
|
| Sample size | 500 respondents per test | Varies by research type |
| Methodology | Behavioral approach | Traditional surveys |
| Comparative Analysis | Current campaigns | Historical & current campaigns |
| Overall emotional response + reasoning | |
|
| Written summary of key recommendations | |
|
| In-depth expert consultation | |
|
| Avg delivery time | 3-5 days | 6 hours to several days, depending on test type |
“Easy to use, quick and insightful - Behavio makes concept testing for commercials and campaigns seamless. The platform is easy to use, the customer support is excellent, and results are presented in a clear, actionable format.“
“Pre-testing our ad campaign in Behavio was easier than we had anticipated. Detailed results on what to improve in our video were ready only after a few days, saving us a lot of time and money.“
Nielsen reports are data-heavy and require deep analysis to extract actionable insights. Behavio delivers clear, concise takeaways that your team can act on immediately–no industry jargon here!
Nielsen focuses on measuring media performance using traditional methods and neuroscience. Behavio analyzes subconscious consumer responses, revealing how ads drive memory retention and brand impact. Studies by Behavio have shown that our methods are just as accurate in predicting ad success as neuroscience.
While Nielsen measures emotional engagement and recall, Behavio maps subconscious memory shifts—proven to be stronger predictors of long-term brand and business growth—giving you a clear view of how your campaign will drive sales and loyalty.
Let’s spark a discussion on how ad testing & brand tracking will become your advantage over the competition.
Book a demo
“Easy to use, quick and insightful - Behavio makes concept testing for commercials and campaigns seamless. The platform is easy to use, the customer support is excellent, and results are presented in a clear, actionable format.“
“Pre-testing our ad campaign in Behavio was easier than we had anticipated. Detailed results on what to improve in our video were ready only after a few days, saving us a lot of time and money.“
%202.avif)
