Behavio is a practical, affordable System1 alternative for your ad testing needs. Over 500 consumer brands have already chosen Behavio—why not join them?
A simpler, actionable dashboard with all the insights and none of the research jargon.
A stellar ad testing tool at a fraction of the price of System1.
Accurate behavioral methods based on more than just emotional response.
The top reason to consider a System1 alternative is its pricing, which ranges from $10-20k per creative. Behavio’s pricing, starting at $1,590, makes it accessible to midmarket businesses and allows enterprises to test more creatives at various stages.
Discover why over 500 brands are choosing Behavio over System1.
| System 1 | Behavio | |
|---|---|---|
| Overall emotional response + reasoning |  |
|
| Sec-by-sec emotional response | |
|
Sec-by-sec brand recall  |
1/2 | |
| Sec-by-sec associations |  |
|
| Ad performance prediction based on: (long-term brand-building effect) | Emotional response | Emotional response Branding Linkage to needs |
| Ranked ad position vs database | |
|
| Prompted associations (message delivery) | |
|
| Written summary of key recommendations | |
|
| In-depth expert consultation | |
|
| Sample size & statistical error | 150 people per creative Statistical error ± 8% |
500 people per creative Statistical error ± 4% |
| Price for full solution |  $22,500 |
 $1,590 |
“Showing creative concepts to our target audience as early as possible has always paid off. Behavio’s pre-tests give us practical feedback, leading to better ad creatives and uncovering imperfections. This means higher efficiency for often significant investments.“
“Pre-testing our ad campaign in Behavio was easier than we had anticipated. Detailed results on what to improve in our video were ready only after a few days, saving us a lot of time and money.“
System1 asks people to rate their emotions after viewing a stimulus, which isn’t always reliable. Behavio tracks emotional intensity in real-time through behavior, like clicks and peaks, giving you a clearer picture of what really resonates.
System1 predicts long-term campaign effectiveness based only on emotion. Behavio uses multiple metrics, giving a more complete picture of how your campaign will perform in the long run.
System1 measures brand fluency based solely on how easily consumers recall a brand. Behavio goes beyond recognition by using multiple metrics like message clarity and story strength to provide a deeper understanding of how effectively an ad resonates with the audience.
Let’s spark a discussion on how ad testing & brand tracking will become your advantage over the competition.
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“Behavio consistently delivers a great experience. They take the time to understand our objectives and proactively suggest improvements for better, more reliable data.”
“Thanks to Behavio's brand tracking, I know where our strengths lie and what we need to improve.”
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