comparisons

Behavio vs System1

Behavio is a practical, affordable System1 alternative for your ad testing needs. Over 500 consumer brands have already chosen Behavio—why not join them?

Why are marketers choosing Behavio over System1?

Practical

A simpler, actionable dashboard with all the insights and none of the research jargon.

Affordable

A stellar ad testing tool at a fraction of the price of System1.

Rock Solid

Accurate behavioral methods based on more than just emotional response.

Reasons to look for SYSTEM1 Alternative

Why look for a System1 alternative when it comes to ad testing?

The top reason to consider a System1 alternative is its pricing, which ranges from $10-20k per creative. Behavio’s pricing, starting at $1,590, makes it accessible to midmarket businesses and allows enterprises to test more creatives at various stages.

Comparing Behavio vs System1

Discover why over 500 brands are choosing Behavio over System1.

Responsive Comparison Table
System 1 Behavio
Overall emotional response + reasoning Check Check
Sec-by-sec emotional response Check Check
Sec-by-sec brand recall Check 1/2 Check
Sec-by-sec associations Cross Check
Ad performance prediction based on: (long-term brand-building effect) Emotional response Emotional response
Branding
Linkage to needs
Ranked ad position vs database Check Check
Prompted associations (message delivery) Check Check
Written summary of key recommendations Check Check
In-depth expert consultation Check Check
Sample size & statistical error 150 people per creative
Statistical error ± 8%
500 people per creative
Statistical error ± 4%
Price for full solution Check
$22,500
Check
$1,590

Want a detailed review of these two ad testing tools?

Check out our full feature comparison in this article.

“Showing creative concepts to our target audience as early as possible has always paid off. Behavio’s pre-tests give us practical feedback, leading to better ad creatives and uncovering imperfections. This means higher efficiency for often significant investments.“

Martin Z.
Strategy Director

“Pre-testing our ad campaign in Behavio was easier than we had anticipated. Detailed results on what to improve in our video were ready only after a few days, saving us a lot of time and money.“

Daria Z.
Brand Manager
Why Behavio over System1

Why Behavio’s ad testing is the best System1 alternative

We track real-time behavioral responses

System1 asks people to rate their emotions after viewing a stimulus, which isn’t always reliable. Behavio tracks emotional intensity in real-time through behavior, like clicks and peaks, giving you a clearer picture of what really resonates.

We predict long-term campaign effectiveness

System1 predicts long-term campaign effectiveness based only on emotion. Behavio uses multiple metrics, giving a more complete picture of how your campaign will perform in the long run.

We measure fluency beyond recognition

System1 measures brand fluency based solely on how easily consumers recall a brand. Behavio goes beyond recognition by using multiple metrics like message clarity and story strength to provide a deeper understanding of how effectively an ad resonates with the audience.

Ready to switch from System1 to Behavio?

Let’s spark a discussion on how ad testing & brand tracking
will become your advantage over the competition.

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Over 500 consumer brands trust Behavio to improve their brand marketing

G2 five star review badge
500+
Brands improved
5000+
Brands tracked
15m+
Answers collected

“Behavio consistently delivers a great experience. They take the time to understand our objectives and proactively suggest improvements for better, more reliable data.”

Martin P.
Co-Founder & CMO

“Thanks to Behavio's brand tracking, I know where our strengths lie and what we need to improve.”

Jan S.
Head of Marketing