Behavio is the practical, cost-effective choice for brand tracking.
Over 200 small and mid-sized brands have already chosen Behavio—why not join them?
A beautiful, actionable dashboard that speaks the language of a CEO.
A stellar brand tracking tool at a fraction of the price.
Accurate behavioral methods that uncover subconscious buying decisions.
Latana offers solid brand tracking options but comes at a much higher price point. With Behavio, you get modern behavioral methods, more predictive insights, and pricing accessible to brands of all sizes.
Discover why 200 brands are choosing Behavio over Latana.
| Behavio | Latana | |
|---|---|---|
| Key brand metrics measured |
Includes category size, buyer profiles, spontaneous and prompted brand associations
|
Includes awareness, market sizing, purchase drivers, funnel metrics
|
| Brand association methodology | Implicit association test (subconscious) | Declarative statements (agree/disagree) |
| Easy-to-read dashboards | |
|
| Always-on tracking | |
|
| Quotes & spontaneous reactions | |
 |
| Key insight summaries from brand experts | |
|
| Pricing |
 $12k/year (PRO) |
 ~ $19k/year (PRO) |
“Thanks to Behavio's brand tracking, I know where our strengths lie and what we need to improve.”
“Brand tracking gave us a fresh perspective on our brand – valuable insights and clear data at a great price.”
Latana uses multiple short surveys collected through ads, but this method makes it harder to get open-ended insights, connect all the dots, or prevent fraud. Behavio takes a different approach. Our ad tests include open-ended questions that gather data more holistically, giving you deeper insights that reveal not just what people think, but why.
Both platforms offer clean, user-friendly dashboards that make data easy to understand–but Behavio takes it to the next level. Our brand experts highlight the key insights that matter most and deliver clear, concise brand summaries you can act on immediately.
Latana’s pricing starts at approximately $8.5k per market/year (Essential) and goes up to almost $20k per market/year (Pro). In contrast, Behavio offers comprehensive plans starting at just $4.6k/year, making advanced brand tracking accessible to startups, scale-ups, and mid-sized businesses.
Let’s spark a discussion on how brand tracking will become your advantage over the competition.
Book a demo
“It's amazing to see behavioral science so practically applied to brand building and campaign improvement.”
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“A no-brainer tool for every brand manager. Great value for money. It aligns the whole team and supports our long-term brand goals."
