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Behavio Blog & Data

Owning the moment: why CMOs should care about need codes

Finding your place in the market: how to identify the right brand message

How ad testing can boost your brand ROI

7 common ad testing mistakes that can break your campaign

Oatly's marketing strategy: how a plant-based rebel won hearts (and shelves)

Oreo’s campaign started in an MIT lab. But did it land with real people?

How brands are using heatmaps to boost creative performance

How creative agencies are winning pitches with pre-testing

The bold strategy behind Liquid Death advertising