Behavio Blog & Data

Is IKEA’s “Harlem Shake” ad attention-grabbing or just confusing?

Two days in Utrecht: a Behavio wrap-up

Analyzing brand recall and ad attention metrics with heatmaps

The simple trick behind Lidl’s super-effective TV campaign

Poppi's billion-dollar transformation: when branding trumps product

Claims testing: the key to effective brand messaging

Is it time for a rebrand, redesign, or refresh?

This Uber Eats ad entertains, but does it deliver?

Playful consistency: the secret to super effective advertising