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Ad testing
Heineken’s “Zero Alcohol” ad: strong message, mixed reactions
Company news
Behavio brings behavioral-based brand marketing tools to the Netherlands
Ad testing
How to capture consumer attention with your ad campaigns
Ad testing
How to turn advertising attention into long-term brand growth
Ad testing
Company news
🔥 Hot news: Heatmaps reveal what grabs your customers’ attention
Ad testing
A brand marketer's guide to product packaging testing
Ad testing
Marketing science
How Behavio predicts ad effectiveness using behavioral science
Brand tracking
Marketing science
How brand awareness drives long-term sales growth
Use case
Ad testing
This Tropicana campaign sets the standard for beverage ads
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