Name: Behavio platform
Brand: Behavio
Rating: 5 (15 reviews)

“Behavio's comprehensive coverage lets us monitor both our markets effectively. Having all data on one platform is incredibly convenient.”

Zsolt S.

Global Marketing Operations Team Lead

“Behavio’s brand tracking won me over – so clear and easy to understand. It’s something I can always rely on when making strategic decisions.”

Ondrej K.

CMO

"Behavio gave us a clear, precise view of how our brand stands – not just in the market, but compared to specific competitors. I was pleasantly surprised by the quality of their work, their communication, and their professionalism."

Radana P.

Digital Marketing Specialist

“Behavio’s insights have been essential for our expansion into new markets. Their feedback helped us ensure our brands resonate with consumers in each market.”

Nicolas M.

CMO

“Of all the marketing tools we use, this is the one I enjoy the most! Clear, clutter-free, love it.“

Kamila B.

Brand Manager

“Easy to use, good value for money, excellent support, and built on evidence-based marketing principles.“

Miroslav K.

Founder & CEO

Book your free growth session with Marek, co-founder of Behavio

Even if we’re not the right fit, you’ll walk away with clear next steps for your brand

CUSTOMER STORIES

Modern brand heroes love Behavio

View all case studies

“Thanks to data, we know how to improve branding next time.”

Martina Melicherova

Communication Director

"With Behavio, I rely on sophisticated solutions using advanced statistics. Their accurate research methods ensure high-quality data and are enjoyable for respondents."

Marie Syrovatkova

Business Insight & Expansion Analyst

Heineken launches a successful limited edition

Heineken A/B tested concepts of a limited edition for its local artisan beer brand.

"Thanks to Behavio, we can flexibly test campaign concepts or animatics (as we did with the Becherovka & Food campaign). This testing is not only quick but also cost-effective. I’m excited to continue testing more campaigns in the future."

Pavel Geschmay

Marketing Manager

Finlandia boosts its marketing effectiveness

Finlandia measures its brand associations and visual brand codes to determine what works best.

Ahmad tea drives profits with better packaging

Ahmad Tea A/B tested gift packagings and discovered a variant that people are willing to pay 3x more for.

"Appreciate the friendly and efficient cooperation with Behavio. The results of the analysis will help us get a better and more detailed understanding of our brand perception and communication efficiency."

Zuzana Vitkova

Marketing & PR

"Thanks to brand tracking, we have clear data about our brand, the market, the competition and how we are perceived not only by our clients. This helps us to make the right decisions."

Ondrej Karansky

CMO

"Pillow and Behavio see the world similarly: what you don't measure, you don't control. And that's why we work so well together!"

Martin Podavka

Co-Founder & CMO

"We use many of the findings in practice, so we don't have to rely as much on assumptions as in the past. The outputs are clear and easy to understand."

Filip Cerny

CMO

"Working with Behavio is very beneficial for me and, from my point of view, at a high level. I am very pleased with their approach, conduct and professionalism."

Radana Pochop Rusevova

Senior Digital Marketing Specialist

How does market tracking work?

Define

We help you define your category and competitors — so you're measuring the right things from day one.

Measure

Tracking begins as soon as you're ready.

Results in 14 days

Your first insights land in just two weeks!

PRICING

Choose your ideal market tracking plan

We’ve invested heavily in automation to deliver accurate insights at budget-friendly prices.

Ceny platí pro ČR. Další trhy zde.

Starter

For brands that want to understand consumer needs in the market and link them with brand & competitor performance.

$5,900

/ per year

Book a demo

$5,900 / per year with the option of one-time or half-yearly billing.
Representative sample (1 x 1000)
We survey 1,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.
Importance of consumer needs (10 needs)
Understand which consumer needs drive decisions in your market. See the importance of 10 key needs to reveal what truly matters to people.
Brand links
See how strongly consumer needs connect to your brand and competitors. Understand where your brand stands out and where rivals are winning.
Brand metrics
Measure your brand’s growth and funnel performance. Identify strengths and areas for improvement with real-time data.
Brand awareness
Brand emotions
Brand buyers
Brand likeability
Category metrics
Track your category’s trends and seasonal shifts. Understand market growth to adapt and stay ahead.
All metrics for your brand and 5 competitors
Receive straightforward, actionable insights that you can apply to your brand strategy.
Easy-to-read dashboards
Lucid insights with clear brand summary
Receive straightforward, actionable insights that you can apply to your brand strategy.
Expert consultation with a research specialist
Unsure what to do with your results? Consult with one of our senior market tracking experts to learn how to apply your insights for maximum impact.
Verbatims of the respondents (quotes & spontaneous reactions)
Discover exactly what respondents think about your brand through precise quotes and spontaneous reactions sorted by emotions and demographics.

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.

Let's talk

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.

€4 600

/ per year

Details & pricing

Twice a year brand tracking
Representative sample (2 x 1000)
We survey 2,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.
Brand metrics
Measure your brand’s growth and funnel performance. Identify strengths and areas for improvement with real-time data.
Brand awareness
Brand emotions
Brand buyers
Brand likeability
Category metrics
Track your category’s trends and seasonal shifts. Understand market growth to adapt and stay ahead.
All metrics for your brand and 2 competitors
Easy-to-read dashboards
Lucid insights with clear brand summary
Receive straightforward, actionable insights that you can apply to your brand strategy.

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.

€12 500

/ per year

Details & pricing

Quarterly brand tracking
Representative sample (4 x 1000)
We survey 4,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.
Everything in Starter plus Extra:
Access all the essential brand and category metrics from the Starter plan, plus advanced features that offer a more complete view of your brand’s health. Gain deeper insights to make more informed decisions and drive your brand’s growth
Brand salience
Find out how top-of-mind your brand is by measuring how many people spontaneously recall it when prompted with your category.
5 brand attributes and associations (or category entry points)
Measure up to 5 key attributes (such as needs and messages) or Category Entry Points (CEPs) to understand how they are linked to your brand.
All metrics for your brand and 5 competitors
Export to slides
Brand tracking expert consultation
Unsure what to do with your results? Consult with one of our senior brand tracking experts to learn how to apply your insights for maximum impact on your brand health.

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.

Let's talk

FAQ

Frequently asked questions about market tracking

Explore frequently asked questions about market tracking to get a better sense of how Behavio uncovers consumer needs and category dynamics.

What can I learn from Behavio’s market tracking?

You’ll uncover the most important consumer needs in your market, see which brands are meeting them best, and understand where new opportunities lie. It’s a fast, affordable way to find your strongest market position and sharpen your brand proposition.

How is market tracking different from brand tracking?

Brand tracking shows how your brand performs over time — awareness, salience, and emotions. Market tracking adds a broader layer, revealing what drives the entire category, what consumers truly need, and how your brand stacks up against competitors on those needs.

How often should I run market tracking?

Most clients run it once or twice a year to capture shifts in consumer needs and category dynamics.

Track unmet consumer needs & find the best brand proposition

See what your market really needs

Beat your competitors where it counts

Know what people really think of your brand

Top modern methods made easy

What people say is not what people do

Advanced

Actionable

Scalable

Expert support

Over 500 consumer brands use Behavio to make smarter marketing decisions

Book your free growth session with Marek, co-founder of Behavio

Modern brand heroes love Behavio

How does market tracking work?

Define

Measure

Results in 14 days

Choose your ideal market tracking plan

Starter

Customized?

Starter

Pro

Customized?

Frequently asked questions about market tracking

What can I learn from Behavio’s market tracking?

How is market tracking different from brand tracking?

How often should I run market tracking?

The latest insights on brand and marketing

Craft Your Own Iconic Brand Assets

What are the best strategies to increase top-of-mind awareness for a new product?

We're looking for a Client Consultant! (Benelux)

Does Tony's Chocolonely's first UK TV ad pack a real punch?

We're looking for a Client Consultant! (Benelux)

What are the best strategies to increase top-of-mind awareness for a new product?

Does Tony's Chocolonely's first UK TV ad pack a real punch?

Rabobank's "Onze Bank" campaign: what the data says about this ad

Outdoor retail market in the Netherlands: what shoppers want and which brands win

How Surreal cereal's advertising disrupted the breakfast category

Cup-a-Soup’s “Scoop-a-Soup”: bold new boss, lukewarm results?

Which tools provide competitor benchmarking for Dutch markets?

What marketers get wrong about media, attention & brand building in 2026

How Alani Nu built a billion-dollar brand by understanding women's subconscious preferences

Does AI work in marketing campaigns? Research shows how to use it effectively

How to evaluate brand tracking tools for B2C ecommerce brands

Why sustainability is no longer the key to growth in the beauty industry

Ad testing software: the best platforms in 2026

What’s next for Dutch ATL and OOH in 2026

The best tools for creative testing & ad optimization at scale

The 5 most costly TV ad mistakes (and how to avoid them)

McDonald’s AI ad pulled after backlash: what did viewers really think?

What DIY shoppers want in 2026, and which retailers actually deliver

What beauty brands stand for: a new look at differentiation in 2026

How AI-driven behavioral research shows what truly works in marketing

Introducing Behavio Insights (AI Chat): your own senior marketing analyst

How to tailor your message to different markets without losing brand consistency

How testing creative concepts early leads to smarter campaigns

Why testing bold ideas pays off (even when it divides audiences)

Decoding 8 AI campaigns with behavioral science

Owning the moment: why CMOs should care about need codes

Finding your place in the market: how to identify the right brand message

How to measure campaign impact on brand KPIs

How ad testing can boost your brand ROI

7 common ad testing mistakes that can break your campaign

Oatly's marketing strategy: how a plant-based rebel won hearts (and shelves)

Oreo’s campaign started in an MIT lab. But did it land with real people?

How brands are using heatmaps to boost creative performance

How creative agencies are winning pitches with pre-testing

The bold strategy behind Liquid Death advertising

Why industry leaders are betting on Behavio

Traditional survey tools vs. Behavio's ad testing

Mastering top-of-mind marketing: 4 techniques to stay relevant

NIMA Marketing Day 2025: a Behavio wrap-up

Ad effectiveness in 2026: Why big and small brands need different playbooks

Is TV advertising still effective in 2026?

What is a brand audit? A complete guide for 2026

KFC’s Lava Hot Wings ad: too hot to handle…or just awkward?

A sweet lesson in branding from Tony’s Chocolonely

The agency playbook for selling creative testing to clients

Neuromarketing vs. Behavio’s ad testing solution

McDonald’s “Free Bike Lights” ad: bright idea, dim emotional impact