What problems is Behavio solving and how is it benefiting brands?

Behavio tackles these challenges with innovative brand marketing solutions that provide clear, actionable insights rooted in behavioral science. 

Here’s how Behavio is making a difference for brands of all sizes.

Eliminating the guesswork with data-driven insights

What people say doesn’t always match what they do, which means understanding customer perceptions is no easy task.

‍Karel Adamik, Head of E-commerce at Oveckarna, shares how Behavio’s behavioral-based approach helps his team get to the heart of what customers are really feeling and thinking:

"Behavio helps us understand how customers truly perceive our brand, solving the guesswork with clear, data-driven insights. Its reports make complex data actionable, helping us track brand growth, refine investments, and optimize strategies in a budget-friendly way."

These insights aren’t just helpful for day-to-day decisions—they’re game-changing for tackling big challenges. Michael Koch, former Head of Business at Taste, recalls:

“One of the biggest projects involved merging two large brands. Behavio provided the perfect data basis for better decision-making.”

Monitoring market position and competitive impact

Staying competitive means keeping a pulse on your brand’s standing on the market.

‍Pavlina Porizkova, Marketing Campaign & Planning Manager at Twisto, shares how Behavio’s brand tracking solution makes this possible:

"We need to regularly monitor how our brand stands in the market compared to the competition. Behavio helps us understand the impact of our communication and highlights areas where we can improve."

And it’s not just about short-term monitoring—long-term brand strategy depends on reliable data. Peter Hajducek, CEO of Footshop, explains:

“Behavio serves as our primary source of truth for evaluating long-term brand activities.”

Improving campaign effectiveness with pre- and post-testing

Creating campaigns that resonate isn’t just about creativity—it’s about understanding how they’ll land with your target audience.

Behavio’s ad testing solution helps brands fine-tune their campaigns at every stage, from concept to post-launch analysis, to ensure maximum impact.

Michal Bubenicek, CEO of Etnetera Motion, explains:

"Behavio has been instrumental in helping us pre-test and post-test our campaigns, ensuring that we optimize our strategies based on real behavioral insights."

Miroslav Kral, Founder & CEO of Marketup., adds:

"We’ve used Behavio for years to test campaigns, track brands, and conduct surveys. It’s a reliable tool for measuring campaign effectiveness."

Making luxury tools accessible to brands of all sizes

Behavio offers some of the most affordable brand marketing tools available, giving smaller brands access to insights that were once only within reach of major enterprises. 

Milan Formanek, former Head of Media Network at Red Bull, shares:

"Behavio has kept costs to a minimum. It delivers high-quality insights that rival more expensive solutions, making it accessible to smaller clients who’ve never used similar tools before."

With Behavio, even the smallest brands can make data-driven decisions and compete on a level playing field with industry giants.

Final Thoughts

Behavio is changing the game for brands by tackling key challenges head-on with practical, actionable insights.

By taking the guesswork out of brand marketing, Behavio helps brands unlock real, measurable results.

Ready to see what Behavio can do for your brand? Book a demo today and start making smarter marketing decisions.