Pricing

Practical, affordable,
rock solid. Start today

Ceny platí pro ČR. Další trhy zde.

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.

$4,600

/ per year

Details & pricing

Twice a year brand tracking
Representative sample (2 x 1000)
We survey 2,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.
Brand metrics
Measure your brand’s growth and funnel performance. Identify strengths and areas for improvement with real-time data.
Brand awareness
Brand emotions
Brand buyers
Brand likeability
Category metrics
Track your category’s trends and seasonal shifts. Understand market growth to adapt and stay ahead.
All metrics for your brand and 2 competitors
Compare your brand’s performance with two competitors. Benchmark key metrics to stay competitive and identify growth opportunities.
Easy-to-read dashboards
Lucid insights with clear brand summary
Receive straightforward, actionable insights that you can apply to your brand strategy.

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.

$12,500

/ per year

Details & pricing

Quarterly brand tracking
Representative sample (4 x 1000)
We survey 4,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.
Everything in Starter plus Extra:
Access all the essential brand and category metrics from the Starter plan, plus advanced features that offer a more complete view of your brand’s health. Gain deeper insights to make more informed decisions and drive your brand’s growth
Brand salience
Find out how top-of-mind your brand is by measuring how many people spontaneously recall it when prompted with your category.
5 brand attributes and associations
Measure up to 5 key attributes (such as needs and messages) or Category Entry Points (CEPs) to understand how they are linked to your brand.
All metrics for your brand and 5 competitors
Export to slides
Brand tracking expert consultation
Unsure what to do with your results? Consult with one of our senior brand tracking experts to learn how to apply your insights for maximum impact on your brand health.
Verbatims of the respondents (quotes & spontaneous reactions)
Discover exactly what respondents think about your brand through precise quotes and spontaneous reactions sorted by emotions and demographics.

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.

Let's talk

Ještě levněji? 🤑

Pro nejnapjatější rozpočty máme Starter Lite a Pro Lite s menším vzorkem respondentů. Pro hrubou představu o velikosti trhu a značek stačí.

Details & pricing

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.

€4.600

/ per year

Details & pricing

Twice a year brand tracking
Representative sample (2 x 1000)
We survey 2,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.
Brand metrics
Measure your brand’s growth and funnel performance. Identify strengths and areas for improvement with real-time data.
Brand awareness
Brand emotions
Brand buyers
Brand likeability
Category metrics
Track your category’s trends and seasonal shifts. Understand market growth to adapt and stay ahead.
All metrics for your brand and 2 competitors
Easy-to-read dashboards
Lucid insights with clear brand summary
Receive straightforward, actionable insights that you can apply to your brand strategy.

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.

€12.500

/ per year

Details & pricing

Quarterly brand tracking
Representative sample (4 x 1000)
We survey 4,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.
Everything in Starter plus Extra:
Access all the essential brand and category metrics from the Starter plan, plus advanced features that offer a more complete view of your brand’s health. Gain deeper insights to make more informed decisions and drive your brand’s growth
Brand salience
Find out how top-of-mind your brand is by measuring how many people spontaneously recall it when prompted with your category.
5 brand attributes and associations (or category entry points)
Measure up to 5 key attributes (such as needs and messages) or Category Entry Points (CEPs) to understand how they are linked to your brand.
All metrics for your brand and 5 competitors
Export to slides
Brand tracking expert consultation
Unsure what to do with your results? Consult with one of our senior brand tracking experts to learn how to apply your insights for maximum impact on your brand health.

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.

Let's talk

Ceny platí pro ČR. Další trhy zde.

Starter

YEARLY PLAN

Predict in-market performance, and understand what’s driving it.

$1,390

/ per test with yearly plan

Details & pricing

5 pre-tests
Upload 5 creatives to assess their effectiveness before launching them to your audience. Gain insights into emotional responses, brand recall, and how well they connect with consumer needs and Category Entry Points.
Test creative concepts, keyvisuals, videos, storyboards...
Pre-test audience reactions across different creative formats, including concepts, storyboards, videos, and static visuals.
Robust 500+ samples
Each creative is tested through randomized control trials with a unique 500+ respondent sample, including people actively purchasing products in your category.
Emotional diagnostics (second-by-second)
Use spontaneous reactions to understand how your audience truly feels about your ads. For videos, access second-by-second emotional responses to determine which moments resonate and which fall flat.
Brand & Message recall (second-by-second)
Measure how well people connect your ad with your brand and message. For videos, access second-by-second recall to see if your concept aligns with your target audience’s needs.
A/B testing
Compare your brand’s performance with two competitors. Benchmark key metrics to stay competitive and identify growth opportunities.
Test two or more creatives against each other. We use a different group of 500 people for each to ensure maximum quality.
Easy-to-read dashboards
Lucid insights with clear brand summary
Results in 5 days
$ 6,950 for yearly plan
Receive your results within just 5 working days after input approval.

Pro

YEARLY PLAN

Identify opportunities to improve effectiveness.

$1,590

/ per test with yearly plan

Details & pricing

Everything in Starter
Get all the essential insights from the Starter plan, along with advanced features that provide a deeper understanding of how your audience responds to your ads.
Plus Extra:
Access all the essential brand and category metrics from the Starter plan, plus advanced features that offer a more complete view of your brand’s health. Gain deeper insights to make more informed decisions and drive your brand’s growth
Verbatims of the respondents (quotes & spontaneous reactions)
Discover exactly what respondents think about your ad through precise quotes and spontaneous reactions sorted by emotions and demographics.
Sec-by-sec emotion word-clouds (understand how people react to different scenes of your video)
For videos, gain deeper insights into how specific scenes resonate emotionally with second-by-second emotion word clouds.
Export to slides
Campaign expert consultation
Unsure what to do with your results? Consult with one of our senior marketing experts to learn how to apply your insights for maximum impact on your campaigns.
$ 7,950 for yearly plan
Get all the essential insights from the Starter plan, along with advanced features that provide a deeper understanding of how your audience responds to your ads.

Pro

SINGLE TEST

Predict performance with all PRO plan features. Single test, no yearly plan.

$2,200

/ single test, no yearly plan

All PRO features
We survey 4,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.

Starter

YEARLY PLAN

Predict in-market performance, and understand what’s driving it.

€1,390

/ per test with yearly plan

Details & pricing

5 pre-tests
Upload 5 creatives to assess their effectiveness before launching them to your audience. Gain insights into emotional responses, brand recall, and how well they connect with consumer needs and Category Entry Points.
Test creative concepts, keyvisuals, videos, storyboards...
Pre-test audience reactions across different creative formats, including concepts, storyboards, videos, and static visuals.
Robust 500+ samples
Each creative is tested through randomized control trials with a unique 500+ respondent sample, including people actively purchasing products in your category.
Emotional diagnostics (second-by-second)
Use spontaneous reactions to understand how your audience truly feels about your ads. For videos, access second-by-second emotional responses to determine which moments resonate and which fall flat.
Brand & Message recall (second-by-second)
Measure how well people connect your ad with your brand and message. For videos, access second-by-second recall to see if your concept aligns with your target audience’s needs.
A/B testing
Compare your brand’s performance with two competitors. Benchmark key metrics to stay competitive and identify growth opportunities.
Test two or more creatives against each other. We use a different group of 500 people for each to ensure maximum quality.
Easy-to-read dashboards
Lucid insights with clear brand summary
Results in 5 days
$ 6,950 for yearly plan
Receive your results within just 5 working days after input approval.

Pro

YEARLY PLAN

Identify opportunities to improve effectiveness.

€1,590

/ per test with yearly plan

Details & pricing

Everything in Starter
Get all the essential insights from the Starter plan, along with advanced features that provide a deeper understanding of how your audience responds to your ads.
Plus Extra:
Access all the essential brand and category metrics from the Starter plan, plus advanced features that offer a more complete view of your brand’s health. Gain deeper insights to make more informed decisions and drive your brand’s growth
Verbatims of the respondents (quotes & spontaneous reactions)
Discover exactly what respondents think about your ad through precise quotes and spontaneous reactions sorted by emotions and demographics.
Sec-by-sec emotion word-clouds (understand how people react to different scenes of your video)
For videos, gain deeper insights into how specific scenes resonate emotionally with second-by-second emotion word clouds.
Export to slides
Campaign expert consultation
Unsure what to do with your results? Consult with one of our senior marketing experts to learn how to apply your insights for maximum impact on your campaigns.
$ 7,950 for yearly plan
Get all the essential insights from the Starter plan, along with advanced features that provide a deeper understanding of how your audience responds to your ads.

Pro

SINGLE TEST

Predict performance with all PRO plan features. Single test, no yearly plan.

€2,200

/ single test, no yearly plan

All PRO features
We survey 4,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.

FAQ

Got questions? We have answers!

Is the contract for a year? Do I invoice monthly or yearly?

Yes, all (mostly 4) waves must be used within 12 months. We can invoice either in a lump sum (yearly) or spread the cost out over monthly instalments.

How do you collect data? Is it an online questionnaire?

Yes, it is an online questionnaire that can be completed on both computers and mobile phones with internet access. Below are some examples of our questions.

We give respondents tasks rather than asking for declarations (implicit testing).
We emphasize emotions.We ask simple questions to avoid making respondents think too hard.We intersperse questionnaires with GIFs to maintain respondents' attention.Our questionnaires typically take a few minutes to complete, not half an hour.
We ask simple questions to avoid making respondents think too hard.
We intersperse questionnaires with GIFs to maintain respondents' attention.
Our questionnaires typically take a few minutes to complete, not half an hour.

What are the next steps if we choose you? When can you start? When will you deliver the results?

We will prepare the inputs together – selecting competitors, associations, and the wording of the category. Once you approve the inputs, we will create the questionnaire, launch the data collection, and in approximately 7-10 days, you'll have the results of the first wave. The majority of clients are not in a rush and are satisfied if we provide the results within a month.

How many creatives can I include in the test?

It’s up to you how many you want to test. Many clients test up to 5 creatives. There is no limit on the number of creatives. Each creative is considered one test (for clarification, a storyboard with one story on five visuals is treated as one creative).

Can we see what the results look like? What exactly will we get?

Of course! For campaign testing, please check this, where you’ll find many real results from various campaigns. For brand tracking, please check this.

Can we add some of our own questions to the questionnaire?

The main packages (Starter and Pro) do not allow for additional questions to keep the cost and delivery speed at a high quality standard. However, additional questions can be added, which would result in a customized version of our products (i.e., a tailored offer with a likely higher price).

Practical, affordable,
rock solid. Start today

Starter

Pro

Customized?

Starter

Pro

Customized?

Starter

Pro

Pro

Starter

Pro

Pro

Got questions? We have answers!

We use modern behavioral methods to uncover what really drives your customers

Over 500 consumer brands trust Behavio to improve their brand marketing

Practical, affordable, rock solid. Start today

Starter

Pro

Customized?

Starter

Pro

Customized?

Starter

Pro

Pro

Starter

Pro

Pro

Got questions? We have answers!

We use modern behavioral methods to uncover what really drives your customers

Over 500 consumer brands trust Behavio to improve their brand marketing

Practical, affordable,
rock solid. Start today