Behavio is the practical, cost-effective choice for brand tracking.
Over 200 small and mid-sized brands have already chosen Behavio—why not join them?
A beautiful, actionable dashboard that speaks the language of a CEO.
A stellar brand tracking tool at a fraction of the price.
Accurate behavioral methods that uncover subconscious buying decisions.
The main reason to choose a Tracksuit alternative is affordability and data quality. Tracksuit’s traditional tracking methods often fall short of predicting real buying behavior. Behavio’s behavioral approach delivers more accurate, predictive insights, helping brands make smarter decisions in the long run.
Discover why over 200 brands are choosing Behavio over Tracksuit.
| Behavio | Tracksuit | |
|---|---|---|
Key brand metrics measured  |
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| Brand association methodology | Implicit association test (subconscious) | Declarative statements (agree/disagree) |
| Easy-to-read dashboards | |
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| Always-on tracking | |
|
| Quotes & spontaneous reactions | |
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| Key insight summaries from brand experts | |
|
| Geographic coverage | Global | US, UK, Australia, New Zealand, Canada |
| Sample size | 4k respondents | 4.5k respondents |
| Pricing | $12k/year (PRO) | $15k-$30k/year |
“Brand tracking gave us a fresh perspective on our brand – valuable insights and clear data at a great price.”
“Thanks to Behavio's brand tracking, I know where our strengths lie and what we need to improve.”
While Tracksuit sticks to traditional declarative surveys, Behavio taps into subconscious responses using advanced tools like the Implicit Association Test and memory link visualizations. This means we don’t just measure what people think they think—we uncover what really drives their decisions. The result? More predictive insights that help your brand grow faster.
Both platforms offer clean, user-friendly dashboards that make data easy to understand–but Behavio takes it to the next level. Our brand experts highlight the key insights that matter most and deliver clear, concise brand summaries you can act on immediately.
We believe great insights shouldn’t be a luxury reserved for enterprises. Behavio makes them accessible to brands of all sizes, with plans starting at just $4.6k annually—far more affordable than Tracksuit’s $15k. Perfect for brands looking to grow smarter, not spend bigger.
Let’s spark a discussion on how ad testing & brand tracking will become your advantage over the competition.
Book a demo
“Behavio consistently delivers a great experience. They take the time to understand our objectives and proactively suggest improvements for better, more reliable data.”
“It's amazing to see behavioral science so practically applied to brand building and campaign improvement.”
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