Ad Testing for Agencies

Prove your creative impact, win bigger budgets

Behavio empowers agencies with the best ad testing tool. Make data-driven decisions that win clients and ensure the success of your creatives.

Behavio Platform Ad testing dashboard, Projects tabPreview of ad in qBehavio platformEmotions during adStarting at 1,390 USD per test
Trusted by 500+ brilliant consumer brands
Trusted by the world’s leading agencies
Prove your impact

Use real data to showcase the value and effectiveness of your creative work.

Win pitches

Finish strong with insights that confirm that your idea resonates.

Secure more budget

Show ROI to secure the budget you need.

BENEFITS

Winners consistently deliver superb creatives. Testing helps identify the right ones.

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Pitch only the best creative ideas

With affordable testing, you can see real people’s genuine reactions to your early ideas, scripts, and draft executions. Compare variants, refine the details, and pitch winners to clients.
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See how people feel when watching your ads

Discover how audiences truly feels about your ads. See what resonates and what doesn’t. Explore spontaneous reactions to inspire your creativity and avoid potential backlash.
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Prove the impact of your creative work

Win pitches by showcasing data that proves your idea resonates stronger than the competition.
Behavio platform mockupBehavio platform Ad testing - See how people feel when watching your adsBehavio platform example
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FORMATS

Test any format and optimize every stage of your campaign

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Concepts
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Video / TV
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Out-of-home
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Key visual
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Radio
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Print
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Storyboard
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Script
yyy agency logo

“Behavio’s ad testing and brand tracking offer excellent value and high-quality methodology for a fraction of the cost of traditional research options, making advanced insights accessible to all.”

Tomas M.
Head of Planning
Pilulka logo

“Easy to use, quick and insightful. Behavio makes concept testing for commercials and campaigns seamless. The platform is easy to use, the customer support is excellent, and results are presented in a clear, actionable format.“

Tomas Z.
Group Account Director

Turn your ideas into winning campaigns

Accurate behavioral methods that uncover subconscious buying decisions.

Book a demo

How does ad testing work?

01

Define

Together, we’ll define your client’s category and competitors
02

Upload

Upload your creative assets to the online platform.
03

See results

Done – your results will arrive in less than 5 business days!
BEHAVIO METHOD

Behavio runs on advanced behavioral science

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Brand-Need-Emotion test

Based on recent marketing science, we analyze all three key ingredients of effective advertising in great detail.

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Randomized control trials (RCT)

Each creative is tested with a unique sample of 500+ respondents to deliver accurate and valuable insights.

Implicit association test

Based on neuroscience research, this method uncovers subconscious associations with your brand.

Get really practical takeaways
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Brand recall is very low in the first 5 seconds. Add brand cues or a logo at the start.

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Emotion drops quickly after 15 seconds. Consider shortening the video.

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Keep your billboard text to 6-10 words. With only 2 seconds of attention, the current text is too complex.

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Reduce the perception of high prices to boost positive emotions. Communicate you offer good prices.

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"Brand recall is very low in the first 5 seconds. Add brand cues or a logo at the start."

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"Emotion drops quickly after 15 seconds. Consider shortening the video."

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"Keep your billboard text to 6-10 words. With only 2 seconds of attention, the current text is too complex."

"Reduce the perception of high prices to boost positive emotions. Communicate you offer good prices."

CUSTOMER STORIES

Top agencies love Behavio

PRICING

Choose your ideal ad testing plan

We’ve invested heavily in automation to deliver accurate insights at budget-friendly prices.

Ceny platí pro ČR. Další trhy zde.

Starter

YEARLY PLAN
Predict in-market performance, and understand what’s driving it.
$1,390
/ per test with yearly plan
Details & pricing
  • 5 pre-tests
  • Test creative concepts, keyvisuals, videos, storyboards...
  • Robust 500+ samples
  • Emotional diagnostics (second-by-second)
  • Brand & Message recall (second-by-second)
  • A/B testing
  • Easy-to-read dashboards
  • Expert-written summary of key insights
  • Results in 5 days
  • $ 6,950 for yearly plan

Pro

YEARLY PLAN
Identify opportunities to improve effectiveness.
$1,590
/ per test with yearly plan
  • Everything in Starter
  • Plus Extra:
    Verbatims of the respondents (quotes & spontaneous reactions)
    Sec-by-sec emotion word-clouds (understand how people react to different scenes of your video)
    Export to slides
    Campaign expert consultation
  • $ 7,950 for yearly plan

Pro

SINGLE TEST
Predict performance with all PRO plan features. Single test, no yearly plan.
$2,200
/ single test, no yearly plan
  • All PRO features

Starter

YEARLY PLAN
Predict in-market performance, and understand what’s driving it.
€1,390
/ per test with yearly plan
Details & pricing
  • 5 pre-tests
  • Test creative concepts, keyvisuals, videos, storyboards...
  • Robust 500+ samples
  • Emotional diagnostics (second-by-second)
  • Brand & Message recall (second-by-second)
  • A/B testing
  • Easy-to-read dashboards
  • Lucid insights with clear brand summary
  • Results in 5 days
  • $ 6,950 for yearly plan

Pro

YEARLY PLAN
Identify opportunities to improve effectiveness.
€1,590
/ per test with yearly plan
  • Everything in Starter
  • Plus Extra:
    Verbatims of the respondents (quotes & spontaneous reactions)
    Sec-by-sec emotion word-clouds (understand how people react to different scenes of your video)
    Export to slides
    Campaign expert consultation
  • $ 7,950 for yearly plan

Pro

SINGLE TEST
Predict performance with all PRO plan features. Single test, no yearly plan.
€2,200
/ single test, no yearly plan
  • All PRO features
BCG logo

“With Behavio, my experience is consistently great. They take the time to understand the objectives of our research and proactively offer tweaks beyond wording. They make it work better and produce more reliable data.“

David A
Partner
E-on logo

“When I'm creating a marketing campaign, [I] want to make decisions based on data. There are many agencies that offer such services, but Behavio also understands what the data should be used for. Behavio gave me the perfect data basis for better decision-making.“

Michael K.
Head of Business