"Behavio Platform offers a simple and efficient way to test concepts. It helped us move forward at just the right time."
Background
In its communication, Radegast has consistently emphasized the importance of mindful water usage, supporting projects focused on water retention in the environment. In late 2022, under the guidance of the Triad agency, the brewery prepared a continuation of their campaign on this theme.
Pain Point
Both the client and agency wanted to guarantee that the campaign’s resources would be utilized effectively. They sought assurance that the campaign’s message was clear and compelling before moving forward with a full launch.
Behavio's Insight
Behavio tested the campaign concept using a structured template, incorporating visuals to illustrate the core message. Within days, the brewery team received comprehensive results:
- 53% of participants understood the message that the brewery conserves water during beer production.
- 69% of respondents reported positive emotions toward the concept, increasing its memorability.
However, the concept showed only moderate alignment with the brand, leading to specific recommendations to strengthen this connection.
Outcome
The concept scored above average overall. After incorporating minor adjustments suggested by Behavio, the client and agency successfully launched the campaign.
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