Behavio is a practical, affordable Ipsos alternative for your ad testing needs. Over 500 consumer brands have already chosen Behavioâwhy not join them?
A simpler, actionable dashboard with all the insights and none of the research jargon.
A stellar ad testing tool at a fraction of the price of Ipsos.
Accurate behavioral methods based on more than just emotional response.
Ipsos offers standardized methodologies and extensive benchmark databases, but its reports tend to be heavy on data without clear, actionable insights. Behavio provides a more intuitive, behavior-based approach, delivering specific recommendations that predict sales impactâfaster and more affordably.
Discover why over 500 brands are choosing Behavio over Ipsos.
| Behavio | Ipsos | |
|---|---|---|
| Sec-by-sec brand recall |  |
 |
| Sec-by-sec message recall | |
|
| Sec-by-sec associations | |
|
| Second-by-second emotional response | |
|
| Sample size | 500 respondents per test | 150 (pre-test) |
| Methodology | Behavioral approach | Combination of qualitative & quantitative measures (standardized questionnaire) |
| Comparative Analysis | Current campaigns | Historical & current campaigns |
| Overall emotional response + reasoning | |
|
| Written summary of key recommendations | |
(heavy on data, no clear recommendations) |
| In-depth expert consultation | |
|
| Avg delivery time | 3-5 days | Varies depending on the projectâs complexity and scope |
âEasy to use, quick and insightful - Behavio makes concept testing for commercials and campaigns seamless. The platform is easy to use, the customer support is excellent, and results are presented in a clear, actionable format.â
âPre-testing our ad campaign in Behavio was easier than we had anticipated. Detailed results on what to improve in our video were ready only after a few days, saving us a lot of time and money.â
Ipsos reports are data-heavy and require deep analysis to extract actionable insights. Behavio delivers clear, concise takeaways that your team can act on immediatelyâno industry jargon here!
While Ipsos relies on standardized benchmarks, Behavio focuses on real-time behavioral responses, showing exactly how audiences engage with ads second by second.
While Ipsos measures emotional engagement and recall, Behavio maps subconscious memory shiftsâproven to be stronger predictors of long-term brand and business growthâgiving you a clear view of how your campaign will drive sales and loyalty.
Letâs spark a discussion on how ad testing & brand trackingâ¨will become your advantage over the competition.
Book a demo
âEasy to use, quick and insightful - Behavio makes concept testing for commercials and campaigns seamless. The platform is easy to use, the customer support is excellent, and results are presented in a clear, actionable format.â
âPre-testing our ad campaign in Behavio was easier than we had anticipated. Detailed results on what to improve in our video were ready only after a few days, saving us a lot of time and money.â
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