Behavio is a practical, affordable Kantar LINK alternative for your ad testing needs. Over 500 consumer brands have already chosen Behavio—why not join them?
A simpler, actionable dashboard with all the insights and none of the research jargon.
A stellar ad testing tool at a fraction of the price of Kantar LINK.
Accurate behavioral methods based on more than just emotional response.
The main reason to choose a Kantar LINK alternative is a better methodology at a lower price. Traditional research focuses on rational responses, which don’t predict real buying behavior. Behavio, thanks to its behavioral curves, provides specific recommendations and predicts sales—at a fraction of the cost.
Discover why over 500 brands are choosing Behavio over Kantar LINK.
| Behavio | Kantar LINK | |
|---|---|---|
| Sec-by-sec brand recall |  |
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| Sec-by-sec message recall | |
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| Sec-by-sec associations | |
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| Second-by-second emotional response | |
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| Sample size | 500 respondents per test | ≤ 150 respondents per test |
| Methodology | Behavioral approach | Standardized questionnaire |
| Comparative Analysis | Current campaigns | Historical campaigns |
| Overall emotional response + reasoning | |
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| Written summary of key recommendations | |
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| In-depth expert consultation | |
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| Avg delivery time | 3-5 days | From 6 hours to 3+ days, depending on level of analysis |
“Easy to use, quick and insightful - Behavio makes concept testing for commercials and campaigns seamless. The platform is easy to use, the customer support is excellent, and results are presented in a clear, actionable format.“
“Pre-testing our ad campaign in Behavio was easier than we had anticipated. Detailed results on what to improve in our video were ready only after a few days, saving us a lot of time and money.“
Behavio’s platform is built for clarity, making it easy to understand and act on the data. Unlike Kantar LINK, which often leaves clients with overly complex results and little guidance, Behavio provides straightforward insights that allow your team to make confident, data-driven decisions.
Kantar LINK’s basic ad test results will not provide you with second-by-second insights into respondents’ behavioral responses. Behavio tracks emotional intensity in real-time through behavior, like clicks and peaks, giving you a clearer picture of what really resonates.
Kantar LINK’s methodology lacks the behavioral science foundation needed to fully capture an ad’s commercial impact. Behavio maps shifts in subconscious memory connections that drive buying behavior, providing a more complete and predictive view of your campaign’s long-term performance.
Let’s spark a discussion on how ad testing & brand tracking will become your advantage over the competition.
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“Behavio consistently delivers a great experience. They take the time to understand our objectives and proactively suggest improvements for better, more reliable data.”
“Behavio pre-tests help you fine-tune every scene in your video. You know exactly how to tweak it before the campaign launches.“
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