Behavio is a practical, affordable Kantar LINK alternative for your ad testing needs. Over 500 consumer brands have already chosen Behavioâwhy not join them?
A simpler, actionable dashboard with all the insights and none of the research jargon.
A stellar ad testing tool at a fraction of the price of Kantar LINK.
Accurate behavioral methods based on more than just emotional response.
The main reason to choose a Kantar LINK alternative is a better methodology at a lower price. Traditional research focuses on rational responses, which donât predict real buying behavior. Behavio, thanks to its behavioral curves, provides specific recommendations and predicts salesâat a fraction of the cost.
Discover why over 500 brands are choosing Behavio over Kantar LINK.
| Behavio | Kantar LINK | |
|---|---|---|
| Sec-by-sec brand recall |  |
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| Sec-by-sec message recall | |
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| Sec-by-sec associations | |
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| Second-by-second emotional response | |
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| Sample size | 500 respondents per test | ⤠150 respondents per test |
| Methodology | Behavioral approach | Standardized questionnaire |
| Comparative Analysis | Current campaigns | Historical campaigns |
| Overall emotional response + reasoning | |
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| Written summary of key recommendations | |
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| In-depth expert consultation | |
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| Avg delivery time | 3-5 days | From 6 hours to 3+ days, depending on level of analysis |
âEasy to use, quick and insightful - Behavio makes concept testing for commercials and campaigns seamless. The platform is easy to use, the customer support is excellent, and results are presented in a clear, actionable format.â
âPre-testing our ad campaign in Behavio was easier than we had anticipated. Detailed results on what to improve in our video were ready only after a few days, saving us a lot of time and money.â
Behavioâs platform is built for clarity, making it easy to understand and act on the data. Unlike Kantar LINK, which often leaves clients with overly complex results and little guidance, Behavio provides straightforward insights that allow your team to make confident, data-driven decisions.
Kantar LINKâs basic ad test results will not provide you with second-by-second insights into respondentsâ behavioral responses. Behavio tracks emotional intensity in real-time through behavior, like clicks and peaks, giving you a clearer picture of what really resonates.
Kantar LINKâs methodology lacks the behavioral science foundation needed to fully capture an adâs commercial impact. Behavio maps shifts in subconscious memory connections that drive buying behavior, providing a more complete and predictive view of your campaignâs long-term performance.
Letâs spark a discussion on how ad testing & brand trackingâ¨will become your advantage over the competition.
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âBehavio consistently delivers a great experience. They take the time to understand our objectives and proactively suggest improvements for better, more reliable data.â
âBehavio pre-tests help you fine-tune every scene in your video. You know exactly how to tweak it before the campaign launches.â
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