AD TESTING

Test all your creatives & secure their success

Pre-test any text, visual, audio, or video ad. Choose the best performers, prove their impact, and boost future budgets.

Behavio Platform Ad testing dashboard, Projects tabPreview of ad in qBehavio platformEmotions during adStarting at 1,390 USD per test
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Practical

A beautiful, actionable dashboard that speaks the language of a CEO.

Affordable

A stellar tool at a fraction of the traditional price.

Rock Solid

Accurate behavioral methods that uncover subconscious buying decisions.

BENEFITS

Winners consistently deliver superb creatives. Testing helps identify the right ones.

Behavio platform mockups

Invest in the best creative ideas

With affordable testing, you can see real people’s genuine reactions to your early ideas, scripts, and draft executions. Compare variants, invest in the best, and watch your campaign soar.
Behavio platform mockup

See how people feel when watching your ads

Discover how your audience truly feels about your ads. See what resonates and what doesn’t. Explore spontaneous reactions to inspire your creativity and avoid potential backlash.
Behavio platform mockup

Fine-tune every detail for maximum effect

Detect moments that capture attention. Save on media by shortening an ad’s length. Refine editing and voice-overs, and add brand cues. This has been a Hollywood trick for years—now it’s yours to use!
Behavio platform mockupBehavio platform Ad testing - See how people feel when watching your adsBehavio platform example
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FORMATS

Measure the effectiveness of various formats

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Concepts
Clapper Board icon
Video / TV
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Out-of-home
Painting icon
Key visual
Studio Microphone icon
Radio
Newspapers icon
Print
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Storyboard
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Script
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“Showing creative concepts to our target audience as early as possible has always paid off. Behavio’s pre-tests give us practical feedback, leading to better ad creatives and uncovering imperfections. This means higher efficiency for often significant investments.“

Martin Z.
Strategy Director

“Pre-testing our ad campaign in Behavio was easier than we had anticipated. Detailed results on what to improve in our video were ready only after a few days, saving us a lot of time and money.“

Daria Z.
Brand Manager

Start building a brilliant brand today

Accurate behavioral methods that uncover subconscious buying decisions.

Book a demo

How does ad testing work?

01

Define

Together, we’ll define your category and competitors.
02

Upload

Upload your creative assets to the online platform.
03

See results

Done – your results will arrive in less than 5 business days!
BEHAVIO METHOD

Behavio runs on advanced behavioral science

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Brand-Need-Emotion test

Based on recent marketing science, we analyze all three key ingredients of effective advertising in great detail.

Group
Group

Randomized control trials (RCT)

Each creative is tested with a unique sample of 500+ respondents to deliver accurate and valuable insights.

Implicit association test

Based on neuroscience research, this method uncovers subconscious associations with your brand.

Get really practical takeaways
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Brand recall is very low in the first 5 seconds. Add brand cues or a logo at the start.

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Emotion drops quickly after 15 seconds. Consider shortening the video.

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Keep your billboard text to 6-10 words. With only 2 seconds of attention, the current text is too complex.

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Reduce the perception of high prices to boost positive emotions. Communicate you offer good prices.

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"Brand recall is very low in the first 5 seconds. Add brand cues or a logo at the start."

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"Emotion drops quickly after 15 seconds. Consider shortening the video."

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"Keep your billboard text to 6-10 words. With only 2 seconds of attention, the current text is too complex."

"Reduce the perception of high prices to boost positive emotions. Communicate you offer good prices."

CUSTOMER STORIES

Modern brand heroes love Behavio

PRICING

Choose your ideal ad testing plan

We’ve invested heavily in automation to deliver accurate insights at budget-friendly prices.

Ceny platí pro ČR. Další trhy zde.

Starter

Secure the success of your next campaign.
$3,000
/ per year
See details
Subscription includes:
1x Pre-test ($3,000 per test)
  • Test ideas, storyboards, static visuals, videos, & more.
    Upload and test any creative format at any development stage, from storyboards to executions.
  • Detailed emotional, branding, and messaging diagnostics (sec-by-sec analysis)
    Gain second-by-second insights into audience reactions. Understand emotional engagement, brand connection, and message recall to refine your ad’s impact and effectiveness.
  • Attention heatmap (sec-by-sec, AI predicted)
    Identify where your audience’s attention is focused with second-by-second, AI-driven heatmaps, trained on 20,000 eye-tracking experiments.
  • Nationally representative sample of 500 people
    Each creative is tested through randomized control trials with a unique 500+ representative respondent sample of your audience.
  • Results delivered within 7 days
  • Written summary of recommendations
    Receive a concise, expert-written summary that highlights the main takeaways and actionable recommendations.
  • Additional tests available for $3,000 each
    Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.

Pro

Scale testing, boost your effectiveness.
$12,500
/ per year
Subscription includes:
5x Pre-test ($2,500 per test)
  • Faster results (delivered in 5 days)
  • Additional testing types (e.g., post-tests)
    Expand your testing capabilities with additional options like post-tests, which allow you to access the real-world performance of in-market campaigns.
  • On-demand expert consultation
    Unsure what to do with your results? Consult with a team of senior marketing experts to learn how to apply your insights for maximum impact on your campaigns.
  • Ability to download results as slides
    Quickly export your insights into presentation-ready slides, making it easy to share results with your team or client.
  • Customized audience selection
    Tailor your testing audience to reflect your exact target demographic or market segment for precise insights.
  • Free access to ad effectiveness workshops
    Gain exclusive access to training resources designed to improve your team’s understanding of ad performance.
  • Additional tests available for $2,500 each
    Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.

Ultimate

Consistently outperform competitors with unmatched insight on creative effectiveness.
Let's talk
Subscription includes:
$2,000 per test
  • Express testing option (3 days)
    Accelerate your feedback loop with a faster delivery time of 3 days, perfect for tight deadlines.
  • Dedicated account team
    Get personalized support from a dedicated account team to streamline your testing process, optimize insights, and ensure a smooth experience.
  • Customized questions
    Add bespoke questions to your tests to uncover specific insights tailored to your business needs.
  • Annual in-depth ad effectiveness analysis (key drivers, distinctive brand assets, etc.)
    Along with your existing ad test results, we conduct an additional annual measurement on 1,000+ people, analyzing key drivers of ad effectiveness (distinctive brand assets, customer needs, etc.). Our team then delivers unmatched insights into long-term success factors – guiding not just tactics, but your overall creative strategy.
  • On-site ad effectiveness training for your team
    Enhance your team’s skills with tailored training sessions focused on interpreting and acting on ad testing results.
  • Additional tests available for $2,000 each
    Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.

Compare all plans

Starter

Pro

Ultimate

Yearly subscription price

$3,000 / year

$12,500 / year

Contact us

Subscription includes

1x Pre-test  ($3,000 per test)

5x Pre-test  ($2,500 per test)

(~$2,000 per test)

Pre-test any format (text, visual, audio, video)

Upload and test any creative format, including digital video, TV spots, out-of-home, radio, and more.

Pre-test any development stage (concepts, storyboards, drafts, executions)

Test your propositions, early ideas, storyboards, rough-cuts or final executions to maximize impact at every stage of development.

Robust sample size of 500+

Each creative is tested through randomized control trials with a unique 500+ representative respondent sample of your audience.

Predictive to in-market performance

Understand how your creative will perform in-market with insights into 3 key subconscious drivers of creative effectiveness: emotion, branding, and need. Read our article why this predictive to business effect, unlike legacy methods.

Emotion & Attention

Emotional response (overall)

Discover how your creative emotionally resonates with your target audience, plus see a detailed breakdown by emotion type.

Spontaneous associations

List through the quotations of concrete people—why they feel about the ad the way way do.

Sec-by-sec emotion (for video, audio)

Pinpoint the exact moments where positive of negative emotional response peaks.

Sec-by-sec associations (for video, audio)

Get second-by-second insights into why your creative evokes certain emotions—visualized through word clouds over positive and negative reaction curves

Attention heatmap

Identify where your audience’s attention is focused with second-by-second, AI-driven heatmaps, trained on 20,000 eye-tracking experiments.

Additional metrics (comprehensibility, uniqueness)

Dive deeper into the emotional impact of an ad with metrics that show how unique or understandable your ad was to viewers.

Branding

Brand recall

Measure how well is your creative branded by tracking spontaneous brand recall.

Sec-by-sec spontaneous brand recall  (for video, audio)

Gain insights into how respondents recall your brand at specific moments during your creative.

Additional metrics (brand fit, brand-emotion match)

Dive deeper into how well your ad represents your brand with additional metrics like brand fit and brand-emotion match.

Need & Message

Need recall (implicit, time-to-respond test)

Understand how effectively your creative connects your brand to your message by measuring how viewers recall prompted associations after seeing the ad. We use an implicit association test to capture subconscious memory-building based on response speed.

Sec-by-sec need recall (for video, audio)

Pinpoint the moments in your creative that most effectively deliver your message.

Test up to 4 prompted needs (buying occasion, benefit, category, etc.)

Set up to four prompted associations to see if your message lands and if a connection between your brand and a relevant customer need is built. These typically include a product category (e.g., zero-alcohol beer), a buying occasion (e.g., drinking at lunch), or a specific benefit (e.g., driving safely).

Deliverables & Insights

Results in a super easy-to-understand dashboard

View your test results in an intuitive dashboard designed to speak the language of a CMO. No research jargon!

Written summary of key recommendations

Receive a concise, expert-written summary that highlights the main takeaways and actionable recommendations.

Download to slides

Quickly export your insights into presentation-ready slides, making it easy to share results with your team or client.

Results delivery time

Pinpoint the moments in your creative that most effectively deliver your message.

7 days

5 days

5 days

Express testing option

Accelerate your feedback loop with a faster delivery option for critical campaigns or tight deadlines.

3 days

Nationally rep. sample, with filtering for category buyers

Target a representative sample of your audience, including consumers actively purchasing within your category.

Customized audience

Tailor your testing audience to reflect your exact target demographic or market segment for precise insights.

Customized questions

Add bespoke questions to your tests to uncover specific insights tailored to your business needs.

Full presentation & In-depth consultancy

Get a detailed walkthrough of your results and strategic advice from our experts to optimize your creative.

Dedicated account team & on-demand consultancy

Unsure what to do with your results? Consult with a team of senior marketing experts to learn how to apply your insights for maximum impact on your campaigns.

Free access to ad effectiveness trainings

Gain exclusive access to training resources designed to improve your team’s understanding of ad performance.

5-hour ad effectiveness training for your team

Enhance your team’s skills with tailored training sessions focused on interpreting and acting on ad testing results.

Yearly in-depth creative effectiveness analysis

Along with your existing ad test results, we conduct an additional annual measurement on 1,000+ people, analyzing key drivers of ad effectiveness (distinctive brand assets, customer needs, etc.). Our team then delivers unmatched insights into long-term success factors – guiding not just tactics, but your overall creative strategy.

Use your credits for
different testing types

Buy more pre-tests per credit

Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.

$3,000

$2,500

$2,000

Use credits for post-testing your in-market creatives

Assess the real-world performance of your in-market campaigns. Includes all pre-test features, plus additional insights into reach, brand lifts, and more, using a robust sample size of 1,000.

$4,000

$3,500

$3,000

Use credits for pre-testing LITE

Focus on core emotional and branding insights with a streamlined testing approach designed for faster, simpler analysis on a sample size of 500.

$2,000

$1,500

$1,000

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

Starter

Secure the success of your next campaign.
€3,000
/ per year
See details
Subscription includes:
1x Pre-test (€3,000 per test)
  • Test ideas, storyboards, static visuals, videos, & more.
    Upload and test any creative format at any development stage, from storyboards to executions.
  • Detailed emotional, branding, and messaging diagnostics (sec-by-sec analysis)
    Gain second-by-second insights into audience reactions. Understand emotional engagement, brand connection, and message recall to refine your ad’s impact and effectiveness.
  • Attention heatmap (sec-by-sec, AI predicted)
    Identify where your audience’s attention is focused with second-by-second, AI-driven heatmaps, trained on 20,000 eye-tracking experiments.
  • Nationally representative sample of 500 people
    Each creative is tested through randomized control trials with a unique 500+ representative respondent sample of your audience.
  • Results delivered within 7 days
  • Written summary of recommendations
    Receive a concise, expert-written summary that highlights the main takeaways and actionable recommendations.
  • Additional tests available for €3,000 each
    Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.

Pro

Scale testing, boost your effectiveness.
€12,500
/ per year
Subscription includes:
5x Pre-test (€2,500 per test)
  • Faster results (delivered in 5 days)
  • Additional testing types (e.g., post-tests)
    Expand your testing capabilities with additional options like post-tests, which allow you to access the real-world performance of in-market campaigns.
  • On-demand expert consultation
    Unsure what to do with your results? Consult with a team of senior marketing experts to learn how to apply your insights for maximum impact on your campaigns.
  • Ability to download results as slides
    Quickly export your insights into presentation-ready slides, making it easy to share results with your team or client.
  • Customized audience selection
    Tailor your testing audience to reflect your exact target demographic or market segment for precise insights.
  • Free access to ad effectiveness workshops
    Gain exclusive access to training resources designed to improve your team’s understanding of ad performance.
  • Additional tests available for €2,500 each
    Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.

Ultimate

Consistently outperform competitors with unmatched insight on creative effectiveness.
Let's talk
Subscription includes:
€2,000 per test
  • Express testing option (3 days)
    Accelerate your feedback loop with a faster delivery time of 3 days, perfect for tight deadlines.
  • Dedicated account team
    Get personalized support from a dedicated account team to streamline your testing process, optimize insights, and ensure a smooth experience.
  • Customized questions
    Add bespoke questions to your tests to uncover specific insights tailored to your business needs.
  • Annual in-depth ad effectiveness analysis (key drivers, distinctive brand assets, etc.)
    Along with your existing ad test results, we conduct an additional annual measurement on 1,000+ people, analyzing key drivers of ad effectiveness (distinctive brand assets, customer needs, etc.). Our team then delivers unmatched insights into long-term success factors – guiding not just tactics, but your overall creative strategy.
  • On-site ad effectiveness training for your team
    Enhance your team’s skills with tailored training sessions focused on interpreting and acting on ad testing results.
  • Additional tests available for €2,000 each
    Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.

Compare all plans

Starter

Pro

Ultimate

Yearly subscription price

€3,000 / year

€12,500 / year

Contact us

Subscription includes

1x Pre-test  (€3,000 per test)

5x Pre-test  (€2,500 per test)

(~€2,000 per test)

Pre-test any format (text, visual, audio, video)

Upload and test any creative format, including digital video, TV spots, out-of-home, radio, and more.

Pre-test any development stage (concepts, storyboards, drafts, executions)

Test your propositions, early ideas, storyboards, rough-cuts or final executions to maximize impact at every stage of development.

Robust sample size of 500+

Each creative is tested through randomized control trials with a unique 500+ representative respondent sample of your audience.

Predictive to in-market performance

Understand how your creative will perform in-market with insights into 3 key subconscious drivers of creative effectiveness: emotion, branding, and need. Read our article why this predictive to business effect, unlike legacy methods.

Emotion & Attention

Emotional response (overall)

Discover how your creative emotionally resonates with your target audience, plus see a detailed breakdown by emotion type.

Spontaneous associations

List through the quotations of concrete people—why they feel about the ad the way way do.

Sec-by-sec emotion (for video, audio)

Pinpoint the exact moments where positive of negative emotional response peaks.

Sec-by-sec associations (for video, audio)

Get second-by-second insights into why your creative evokes certain emotions—visualized through word clouds over positive and negative reaction curves

Attention heatmap

Identify where your audience’s attention is focused with second-by-second, AI-driven heatmaps, trained on 20,000 eye-tracking experiments.

Additional metrics (comprehensibility, uniqueness)

Dive deeper into the emotional impact of an ad with metrics that show how unique or understandable your ad was to viewers.

Branding

Brand recall

Measure how well is your creative branded by tracking spontaneous brand recall.

Sec-by-sec spontaneous brand recall  (for video, audio)

Gain insights into how respondents recall your brand at specific moments during your creative.

Additional metrics (brand fit, brand-emotion match)

Dive deeper into how well your ad represents your brand with additional metrics like brand fit and brand-emotion match.

Need & Message

Need recall (implicit, time-to-respond test)

Understand how effectively your creative connects your brand to your message by measuring how viewers recall prompted associations after seeing the ad. We use an implicit association test to capture subconscious memory-building based on response speed.

Sec-by-sec need recall (for video, audio)

Pinpoint the moments in your creative that most effectively deliver your message.

Test up to 4 prompted needs (buying occasion, benefit, category, etc.)

Set up to four prompted associations to see if your message lands and if a connection between your brand and a relevant customer need is built. These typically include a product category (e.g., zero-alcohol beer), a buying occasion (e.g., drinking at lunch), or a specific benefit (e.g., driving safely).

Deliverables & Insights

Results in a super easy-to-understand dashboard

View your test results in an intuitive dashboard designed to speak the language of a CMO. No research jargon!

Written summary of key recommendations

Receive a concise, expert-written summary that highlights the main takeaways and actionable recommendations.

Download to slides

Quickly export your insights into presentation-ready slides, making it easy to share results with your team or client.

Results delivery time

Pinpoint the moments in your creative that most effectively deliver your message.

7 days

5 days

5 days

Express testing option

Accelerate your feedback loop with a faster delivery option for critical campaigns or tight deadlines.

3 days

Nationally rep. sample, with filtering for category buyers

Target a representative sample of your audience, including consumers actively purchasing within your category.

Customized audience

Tailor your testing audience to reflect your exact target demographic or market segment for precise insights.

Customized questions

Add bespoke questions to your tests to uncover specific insights tailored to your business needs.

Full presentation & In-depth consultancy

Get a detailed walkthrough of your results and strategic advice from our experts to optimize your creative.

Dedicated account team & on-demand consultancy

Unsure what to do with your results? Consult with a team of senior marketing experts to learn how to apply your insights for maximum impact on your campaigns.

Free access to ad effectiveness trainings

Gain exclusive access to training resources designed to improve your team’s understanding of ad performance.

5-hour ad effectiveness training for your team

Enhance your team’s skills with tailored training sessions focused on interpreting and acting on ad testing results.

Yearly in-depth creative effectiveness analysis

Along with your existing ad test results, we conduct an additional annual measurement on 1,000+ people, analyzing key drivers of ad effectiveness (distinctive brand assets, customer needs, etc.). Our team then delivers unmatched insights into long-term success factors – guiding not just tactics, but your overall creative strategy.

Use your credits for different testing types

Buy more pre-tests per credit

Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.

€3,000

€2,500

€2,000

Use credits for post-testing your in-market creatives

Assess the real-world performance of your in-market campaigns. Includes all pre-test features, plus additional insights into reach, brand lifts, and more, using a robust sample size of 1,000.

€4,000

€3,500

€3,000

Use credits for pre-testing LITE

Focus on core emotional and branding insights with a streamlined testing approach designed for faster, simpler analysis on a sample size of 500.

€2,000

€1,500

€1,000

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

BCG logo

“Behavio consistently delivers a great experience. They take the time to understand our objectives and proactively suggest improvements for better, more reliable data.”

David A.
Principal
E-on logo

“Pretests help you fine-tune every scene in your video. You'll know exactly how to tweak it before launching your campaign.“

Martin Z.
Strategy Director

Latest brand insights to help you win