Ad Testing | Find out if your creatives work

BENEFITS

Winners consistently deliver superb creatives. Testing helps identify the right ones.

Invest in the best creative ideas

With affordable testing, you can see real people’s genuine reactions to your early ideas, scripts, and draft executions. Compare variants, invest in the best, and watch your campaign soar.

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See how people feel when watching your ads

Discover how your audience truly feels about your ads. See what resonates and what doesn’t. Explore spontaneous reactions to inspire your creativity and avoid potential backlash.

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Fine-tune every detail for maximum effect

Detect moments that capture attention. Save on media by shortening an ad’s length. Refine editing and voice-overs, and add brand cues. This has been a Hollywood trick for years—now it’s yours to use!

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FORMATS

Measure the effectiveness of various formats

Concepts

Video / TV

Out-of-home

Key visual

Radio

Print

Storyboard

Script

Start building a brilliant brand today

Accurate behavioral methods that uncover subconscious buying decisions.

How does ad testing work?

01

Define

Together, we’ll define your category and competitors.

02

Upload

Upload your creative assets to the online platform.

03

See results

Done – your results will arrive in less than 5 business days!

BEHAVIO METHOD

Behavio runs on advanced behavioral science

Group

Brand-Need-Emotion test

Based on recent marketing science, we analyze all three key ingredients of effective advertising in great detail.

Group

Randomized control trials (RCT)

Each creative is tested with a unique sample of 500+ respondents to deliver accurate and valuable insights.

Implicit association test

Based on neuroscience research, this method uncovers subconscious associations with your brand.

Get really practical takeaways

Brand recall is very low in the first 5 seconds. Add brand cues or a logo at the start.

Emotion drops quickly after 15 seconds. Consider shortening the video.

Keep your billboard text to 6-10 words. With only 2 seconds of attention, the current text is too complex.

Reduce the perception of high prices to boost positive emotions. Communicate you offer good prices.

"Brand recall is very low in the first 5 seconds. Add brand cues or a logo at the start."

"Emotion drops quickly after 15 seconds. Consider shortening the video."

"Keep your billboard text to 6-10 words. With only 2 seconds of attention, the current text is too complex."

"Reduce the perception of high prices to boost positive emotions. Communicate you offer good prices."

CUSTOMER STORIES

Modern brand heroes love Behavio

View all case studies

“Thanks to data, we know how to improve branding next time.”

Martina M.

Communication Director at Decathlon

"With Behavio, I rely on sophisticated solutions using advanced statistics. Their accurate research methods ensure high-quality data and are enjoyable for respondents."

Marie S.

Business Insight and Expansion Analyst at McDonald’s

Heineken launches a successful limited edition

Heineken A/B tested concepts of a limited edition for its local artisan beer brand.

Thanks to Behavio, we can flexibly test campaign concepts or animatics (as we did with the Becherovka & Food campaign). This testing is not only quick but also cost-effective. I’m excited to continue testing more campaigns in the future.

Pavel Geschmay

Marketing Manager

Finlandia boosts its marketing effectiveness

Finlandia measures its brand associations and visual brand codes to determine what works best.

Ahmad tea drives profits with better packaging

Ahmad Tea A/B tested gift packagings and discovered a variant that people are willing to pay 3x more for.

"Appreciate the friendly and efficient cooperation with Behavio. The results of the analysis will help us get a better and more detailed understanding of our brand perception and communication efficiency."

Zuzana V.

Marketing & PR at Good Angel

"Thanks to brand tracking, we have clear data about our brand, the market, the competition and how we are perceived not only by our clients. This helps us to make the right decisions."

Ondřej K.

CMO at Portu

"Pillow and Behavio see the world similarly: what you don't measure, you don't control. And that's why we work so well together!"

Martin P.

Co-Founder and CMO at Pillow

"We use many of the findings in practice, so we don't have to rely as much on assumptions as in the past. The outputs are clear and easy to understand."

Filip C.

CMO at Kytary

"Working with Behavio is very beneficial for me and, from my point of view, at a high level. I am very pleased with their approach, conduct and professionalism."

Radana R.

Senior Digital Specialist at AXA

PRICING

Choose your ideal ad testing plan

We’ve invested heavily in automation to deliver accurate insights at budget-friendly prices.

Ceny platí pro ČR. Další trhy zde.

Starter

YEARLY PLAN

Predict in-market performance, and understand what’s driving it.

$1,390

/ per test with yearly plan

Details & pricing

5 pre-tests
Upload 5 creatives to assess their effectiveness before launching them to your audience. Gain insights into emotional responses, brand recall, and how well they connect with consumer needs and Category Entry Points.
Test creative concepts, keyvisuals, videos, storyboards...
Pre-test audience reactions across different creative formats, including concepts, storyboards, videos, and static visuals.
Robust 500+ samples
Each creative is tested through randomized control trials with a unique 500+ respondent sample, including people actively purchasing products in your category.
Emotional diagnostics (second-by-second)
Use spontaneous reactions to understand how your audience truly feels about your ads. For videos, access second-by-second emotional responses to determine which moments resonate and which fall flat.
Brand & Message recall (second-by-second)
Measure how well people connect your ad with your brand and message. For videos, access second-by-second recall to see if your concept aligns with your target audience’s needs.
A/B testing
Compare your brand’s performance with two competitors. Benchmark key metrics to stay competitive and identify growth opportunities.
Test two or more creatives against each other. We use a different group of 500 people for each to ensure maximum quality.
Easy-to-read dashboards
Lucid insights with clear brand summary
Results in 5 days
$ 6,950 for yearly plan
Receive your results within just 5 working days after input approval.

Pro

YEARLY PLAN

Identify opportunities to improve effectiveness.

$1,590

/ per test with yearly plan

Details & pricing

Everything in Starter
Get all the essential insights from the Starter plan, along with advanced features that provide a deeper understanding of how your audience responds to your ads.
Plus Extra:
Access all the essential brand and category metrics from the Starter plan, plus advanced features that offer a more complete view of your brand’s health. Gain deeper insights to make more informed decisions and drive your brand’s growth
Verbatims of the respondents (quotes & spontaneous reactions)
Discover exactly what respondents think about your ad through precise quotes and spontaneous reactions sorted by emotions and demographics.
Sec-by-sec emotion word-clouds (understand how people react to different scenes of your video)
For videos, gain deeper insights into how specific scenes resonate emotionally with second-by-second emotion word clouds.
Export to slides
Campaign expert consultation
Unsure what to do with your results? Consult with one of our senior marketing experts to learn how to apply your insights for maximum impact on your campaigns.
$ 7,950 for yearly plan
Get all the essential insights from the Starter plan, along with advanced features that provide a deeper understanding of how your audience responds to your ads.

Pro

SINGLE TEST

Predict performance with all PRO plan features. Single test, no yearly plan.

$2,200

/ single test, no yearly plan

Contact us

All PRO features
We survey 4,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.

Starter

YEARLY PLAN

Predict in-market performance, and understand what’s driving it.

€1,390

/ per test with yearly plan

Details & pricing

5 pre-tests
Upload 5 creatives to assess their effectiveness before launching them to your audience. Gain insights into emotional responses, brand recall, and how well they connect with consumer needs and Category Entry Points.
Test creative concepts, keyvisuals, videos, storyboards...
Pre-test audience reactions across different creative formats, including concepts, storyboards, videos, and static visuals.
Robust 500+ samples
Each creative is tested through randomized control trials with a unique 500+ respondent sample, including people actively purchasing products in your category.
Emotional diagnostics (second-by-second)
Use spontaneous reactions to understand how your audience truly feels about your ads. For videos, access second-by-second emotional responses to determine which moments resonate and which fall flat.
Brand & Message recall (second-by-second)
Measure how well people connect your ad with your brand and message. For videos, access second-by-second recall to see if your concept aligns with your target audience’s needs.
A/B testing
Compare your brand’s performance with two competitors. Benchmark key metrics to stay competitive and identify growth opportunities.
Test two or more creatives against each other. We use a different group of 500 people for each to ensure maximum quality.
Easy-to-read dashboards
Lucid insights with clear brand summary
Results in 5 days
$ 6,950 for yearly plan
Receive your results within just 5 working days after input approval.

Pro

YEARLY PLAN

Identify opportunities to improve effectiveness.

€1,590

/ per test with yearly plan

Details & pricing

Everything in Starter
Get all the essential insights from the Starter plan, along with advanced features that provide a deeper understanding of how your audience responds to your ads.
Plus Extra:
Access all the essential brand and category metrics from the Starter plan, plus advanced features that offer a more complete view of your brand’s health. Gain deeper insights to make more informed decisions and drive your brand’s growth
Verbatims of the respondents (quotes & spontaneous reactions)
Discover exactly what respondents think about your ad through precise quotes and spontaneous reactions sorted by emotions and demographics.
Sec-by-sec emotion word-clouds (understand how people react to different scenes of your video)
For videos, gain deeper insights into how specific scenes resonate emotionally with second-by-second emotion word clouds.
Export to slides
Campaign expert consultation
Unsure what to do with your results? Consult with one of our senior marketing experts to learn how to apply your insights for maximum impact on your campaigns.
$ 7,950 for yearly plan
Get all the essential insights from the Starter plan, along with advanced features that provide a deeper understanding of how your audience responds to your ads.

Pro

SINGLE TEST

Predict performance with all PRO plan features. Single test, no yearly plan.

€2,200

/ single test, no yearly plan

Contact us

All PRO features
We survey 4,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.

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Test all your creatives & secure their success

Winners consistently deliver superb creatives. Testing helps identify the right ones.

Invest in the best creative ideas

See how people feel when watching your ads

Fine-tune every detail for maximum effect

Measure the effectiveness of various formats

Start building a brilliant brand today

How does ad testing work?

Define

Upload

See results