What clients love about Behavio’s brand marketing solutions

Behavio is gaining recognition from marketers across industries for its practical, affordable, and rock-solid brand marketing solutions.

Here’s what industry experts are saying about why Behavio stands out.

Innovative approach to behavioral insights

Many brand marketers are impressed by Behavio’s ability to combine traditional methods with modern behavioral research techniques. 

Michal Bubenicek, CEO of Etnetera Motion, says:

“What I like best about Behavio is their innovative approach to behavioral research and analytics. They seamlessly integrate traditional methods with cutting-edge techniques from behavioral economics, psychology, and data science.”

This multi-dimensional approach gives brands deep insights into consumer behavior, helping them make more informed marketing decisions.

Ease of use and practical features

One of the most appreciated aspects of the Behavio platform is its user-friendly dashboard, which delivers practical takeaways without the typical research jargon.

The simplicity of the outputs ensures that even non-technical team members can navigate the platform and understand the results.

Dan Urban, Head of Strategy at Digital First Marketing Group, says:

‍“The platform is very easy to use. Insights go straight to the point, and the tool doesn’t drown its users with unnecessary clutter. [I] love the ‘Export to slides’ feature.”

The ability to quickly share insights in clear, CEO-friendly language makes it easier for teams to take action based on the data.

Similarly, Milan Formanek, former Head of Media Network at Red Bull, says:

“The simplicity of the outputs is another major plus. They turn complex data into clear, actionable insights on improving ads or brand health.”

Affordability and accessibility

Behavio is making once-luxury tools for enterprises accessible to brands of all sizes.

Pavlina Porizkova, Marketing Campaign & Planning Manager at Twisto, says of Behavio’s brand tracking solution:

‍“Great value for money. With this tool, even small companies can monitor the basic parameters of the brand and find out what impact their communication has.”

Tomas Mrkvicka, brand strategist and former Head of Planning at Ogilvy, echoes this sentiment:

‍“Behavio democratizes research tools for every brand while keeping quality of methodology and data high.”

Affordable pricing means even smaller brands can benefit from the kind of insights traditionally reserved for industry giants with bigger budgets.

Continuous support and expertise

Behavio’s brand research experts are also known for their responsive and supportive collaboration with clients.

Dan Urban says: “The customer support is excellent. All folks in Behavio are 100% professionals and able to help not only with the process but also with methodology.”

This level of support ensures that users fully understand the platform’s capabilities and can effectively apply the insights in their strategies.

Practical impact on brand strategy

Legacy market research tools often fail to predict advertising performance and consumer buying behavior.

In contrast, Behavio’s methodology offers insights into real consumer behavior by mapping changes in subconscious memory connections that influence buying decisions.

Tomas Zalabak, Group Account Director at VCCP, shares the following about the real-world impact of Behavio’s ad testing solution on his campaign strategies:

‍“We test concepts for commercials and full campaigns quite often. Behavio helped us to review, validate, and tweak concepts for TV commercials and full campaigns.”

Michal Bubenicek also adds:

“Behavio has been instrumental in helping us pre-test and post-test our campaigns, ensuring we optimize our strategies based on real behavioral insights.”

These insights allow brands to refine their campaigns for maximum effectiveness before they even launch.

Peter Hajducek, CEO of Footshop, also notes the value of Behavio’s brand tracking solution for long-term strategy:

‍“The tool is a primary place of truth when evaluating our long-term brand activities.”.

Final thoughts

Behavio is clearly making waves in the marketing industry by offering a combination of actionable insights, practical features, and affordability. 

From its modern behavioral research techniques to its ease of use, Behavio is helping companies of all sizes optimize their brand strategies for maximum returns. 

Join over 500 leading consumer brands, including McDonald’s, Decathlon, and Red Bull, on their journey to brand success—book a demo.