Brand Tracking | Benchmark against competitors

BENEFITS

To effectively build and grow your brand, you need a tool to measure it

Track your market and brand growth

Measure the size and growth of your addressable market. Track your brand’s performance, understand your conversion from awareness to purchase, and prove the value of brand marketing to the board.

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Keep an eye out for your rivals

Benchmark against all of your key competitors. Track their growth trends, find their strengths and weaknesses. Immediately spot emerging threats to keep your competitive edge.

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Know how people feel and what they really think of your brand

Get in the minds of consumers across the globe. How do people from different regions and demographics perceive you? What do they say about you, when you’re not around?

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METRICS

Carefully selected metrics that you truly need

Brand Awareness

Brand Attributes

Budget Balance

Brand Salience

Brand Emotion

Market Size

Customer Quotes

Buyer Profiles

Start building a brilliant brand today

Accurate behavioral methods that uncover subconscious buying decisions.

How does brand tracking work?

01

Define

Together, we’ll define your category and competitors.

02

Measure

We can start measuring whenever you're ready.

03

See results

See the first results in just two weeks and receive updates every 3 months.

BEHAVIO METHOD

Behavio runs on advanced behavioral science

Brand’s mental availability

To grow, a brand must spontaneously come to the mind of the buyers. We cover this using multiple metrics.

Implicit association test

Based on neuroscience research, this method uncovers subconscious associations buyers have with your brand.

Representative respondent samples

We survey national populations around the globe and let you filter diverse audiences within them.

Get really practical takeaways

Negative emotions dropped by 50%. Congrats, you've lowered barriers to buy.

Your brand salience has grown significantly by 12%. This is huge! Expect positive ROI in 6-12 months.

Increase brand awareness to avoid stagnation, as your awareness-to-buyers ratio is very low.

Reduce the perception of high prices to boost positive emotions. Communicate you offer good prices.

"Negative emotions dropped by 50%. Congrats, you've lowered barriers to buy."

"Your brand salience has grown significantly by 12%. This is huge! Expect positive ROI in 6-12 months."

"Increase brand awareness to avoid stagnation, as your awareness-to-buyers ratio is very low."

"Reduce the perception of high prices to boost positive emotions. Communicate you offer good prices."

CUSTOMER STORIES

Modern brand heroes love Behavio

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“Thanks to data, we know how to improve branding next time.”

Martina M.

Communication Director at Decathlon

"With Behavio, I rely on sophisticated solutions using advanced statistics. Their accurate research methods ensure high-quality data and are enjoyable for respondents."

Marie S.

Business Insight and Expansion Analyst at McDonald’s

Heineken launches a successful limited edition

Heineken A/B tested concepts of a limited edition for its local artisan beer brand.

Thanks to Behavio, we can flexibly test campaign concepts or animatics (as we did with the Becherovka & Food campaign). This testing is not only quick but also cost-effective. I’m excited to continue testing more campaigns in the future.

Pavel Geschmay

Marketing Manager

Finlandia boosts its marketing effectiveness

Finlandia measures its brand associations and visual brand codes to determine what works best.

Ahmad tea drives profits with better packaging

Ahmad Tea A/B tested gift packagings and discovered a variant that people are willing to pay 3x more for.

"Appreciate the friendly and efficient cooperation with Behavio. The results of the analysis will help us get a better and more detailed understanding of our brand perception and communication efficiency."

Zuzana V.

Marketing & PR at Good Angel

"Thanks to brand tracking, we have clear data about our brand, the market, the competition and how we are perceived not only by our clients. This helps us to make the right decisions."

Ondřej K.

CMO at Portu

"Pillow and Behavio see the world similarly: what you don't measure, you don't control. And that's why we work so well together!"

Martin P.

Co-Founder and CMO at Pillow

"We use many of the findings in practice, so we don't have to rely as much on assumptions as in the past. The outputs are clear and easy to understand."

Filip C.

CMO at Kytary

"Working with Behavio is very beneficial for me and, from my point of view, at a high level. I am very pleased with their approach, conduct and professionalism."

Radana R.

Senior Digital Specialist at AXA

PRICING

Choose your ideal brand tracking plan

We’ve invested heavily in automation to deliver accurate insights at budget-friendly prices.

Ceny platí pro ČR. Další trhy zde.

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.

$4,600

/ per year

Details & pricing

Twice a year brand tracking
Representative sample (2 x 1000)
We survey 2,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.
Brand metrics
Measure your brand’s growth and funnel performance. Identify strengths and areas for improvement with real-time data.
Brand awareness
Brand emotions
Brand buyers
Brand likeability
Category metrics
Track your category’s trends and seasonal shifts. Understand market growth to adapt and stay ahead.
All metrics for your brand and 2 competitors
Compare your brand’s performance with two competitors. Benchmark key metrics to stay competitive and identify growth opportunities.
Easy-to-read dashboards
Lucid insights with clear brand summary
Receive straightforward, actionable insights that you can apply to your brand strategy.

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.

$12,500

/ per year

Details & pricing

Quarterly brand tracking
Representative sample (4 x 1000)
We survey 4,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.
Everything in Starter plus Extra:
Access all the essential brand and category metrics from the Starter plan, plus advanced features that offer a more complete view of your brand’s health. Gain deeper insights to make more informed decisions and drive your brand’s growth
Brand salience
Find out how top-of-mind your brand is by measuring how many people spontaneously recall it when prompted with your category.
5 brand attributes and associations
Measure up to 5 key attributes (such as needs and messages) or Category Entry Points (CEPs) to understand how they are linked to your brand.
All metrics for your brand and 5 competitors
Export to slides
Brand tracking expert consultation
Unsure what to do with your results? Consult with one of our senior brand tracking experts to learn how to apply your insights for maximum impact on your brand health.

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.

Let's talk

Contact us

Ještě levněji? 🤑

Pro nejnapjatější rozpočty máme Starter Lite a Pro Lite s menším vzorkem respondentů. Pro hrubou představu o velikosti trhu a značek stačí.

Details & pricing

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.

€4.600

/ per year

Details & pricing

Twice a year brand tracking
Representative sample (2 x 1000)
We survey 2,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.
Brand metrics
Measure your brand’s growth and funnel performance. Identify strengths and areas for improvement with real-time data.
Brand awareness
Brand emotions
Brand buyers
Brand likeability
Category metrics
Track your category’s trends and seasonal shifts. Understand market growth to adapt and stay ahead.
All metrics for your brand and 2 competitors
Easy-to-read dashboards
Lucid insights with clear brand summary
Receive straightforward, actionable insights that you can apply to your brand strategy.

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.

€12.500

/ per year

Details & pricing

Quarterly brand tracking
Representative sample (4 x 1000)
We survey 4,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.
Everything in Starter plus Extra:
Access all the essential brand and category metrics from the Starter plan, plus advanced features that offer a more complete view of your brand’s health. Gain deeper insights to make more informed decisions and drive your brand’s growth
Brand salience
Find out how top-of-mind your brand is by measuring how many people spontaneously recall it when prompted with your category.
5 brand attributes and associations (or category entry points)
Measure up to 5 key attributes (such as needs and messages) or Category Entry Points (CEPs) to understand how they are linked to your brand.
All metrics for your brand and 5 competitors
Export to slides
Brand tracking expert consultation
Unsure what to do with your results? Consult with one of our senior brand tracking experts to learn how to apply your insights for maximum impact on your brand health.

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.

Let's talk

Contact us

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Track your brand, market & competitors at a fantastic price

To effectively build and grow your brand, you need a tool to measure it

Track your market and brand growth

Keep an eye out for your rivals

Know how people feel and what they really think of your brand

Carefully selected metrics that you truly need

Start building a brilliant brand today

How does brand tracking work?

Define

Measure

See results