Make your brand unforgettable

Steal the secrets of the world’s most memorable brands with this 39-card toolkit. Proven ways to stick in memory and stand out in the market.

Why these cards are essentials

Diverse inspiration

Explore 39 different types of brand symbols, including examples from international brands like Volkswagen and IKEA.

Memorable branding

Learn how to make your brand unforgettable in every buying moment with insights rooted in behavioral science.

Expert collaboration

Created with renowned brand designer Lumir Kajnar, this toolkit offers a fresh, practical, no-fluff way to build powerful brand codes.

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Get practical, actionable tips for using brand assets to boost recognition, build memory, and drive impact.

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A systematic approach to brand asset creation to make your branding efforts both fun and strategic.

Download the toolkit trusted by 1,000+ brands worldwide.