Over two action-packed days, we connected with dozens of Dutch marketers and consultants. From the get-go, the energy was fantastic.
The Brand Marketing Breakfast kicked off with an intimate group that brought their curiosity and energy. Our CEO Jiri delivered a killer presentation that sparked deep conversations about branding, ad testing, and the Dutch market’s potential.
The breakfast spread? Delicious. The insights? Even better.
If you’re curious, here are five insights Jiri shared:
- Only 5% of consumers are “in-market” at any given time—brand-building helps build memory structure for the other 95%.
- Long-term growth needs long-term investment: prioritize brand over just performance.
- Ads that utilize distinct, memorable brand assets perform 34% more effectively on average.
- The smaller the brand, the more critical it is to have heavy and consistent branding in every ad.
- Pre-testing based on behavioral science beats traditional surveys—it’s a better predictor of real-world results.
After the breakfast, it was time to hit the conference. We mingled with even more industry professionals and exchanged ideas—particularly with several Dutch agencies about how Behavio can help them pitch more effective ads to their clients.
A definite highlight: our conversation with BBP Media CEO Peter van Balsfoort about partnering on content for MarketingTribune, Marketingfacts, and NIMA Marketing Day!
We also got to swing by Amsterdam to see our investors, who happen to have a boardroom with the best view in the city!
All in all, Utrecht was a fantastic introduction to what’s ahead. We left with new connections, fresh perspectives, and a lot of excitement for future opportunities. Can’t wait to do it all again soon!
Dutch marketers and agencies—looking to boost your creative impact with smarter ad testing and brand insights? Let’s chat.
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