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The Pillow brand prides itself on the clarity and friendliness of its services, which it hopes will help it stand out in the highly competitive commercial insurance market.
In practice, this means offering the ability to secure any product online, providing single-page insurance contracts, and sharing with clients the money that wouldn't be paid out on claims.
The insurer initially offered mandatory liability coverage, later adding two more popular products - accident and property insurance.
The Pillow brand has seen meteoric growth in recent years. Revenue grew by a third in 2023 compared to the prior year, and is projected to surpass the billion-dollar mark the following year. In vehicle insurance, Pillow has even outpaced much larger insurers in terms of growth, both percentage-wise and in absolute numbers.
"Pillow and Behavio see the world similarly: what you don't measure, you don't control. And that's why we work so well together!"
The folks at Pillow certainly haven't been sleeping on the job. Knowing that good strategic decisions require solid data, they decided early on in their rapid ascent to measure the strength of their brand using Behavio's platform.
Brand tracking provides the insurance team with clear answers on how brand awareness for Pillow is growing, which products they're communicating most effectively, and which competitors they need to keep an eye on.
Simply put, the Pillow brand has a firm grasp on what's happening in the commercial insurance market, and whether their marketing efforts are paying off.
