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Background
Pillow, a rapidly growing insurance company, set out in 2019 with the goal of reinventing the insurance world. Their friendly, clear services — including the ability to buy products online, simple contracts, and transparency about claims payouts — helped them quickly stand out.
With revenue increasing by a third in 2023, Pillow is projected to surpass the billion-dollar mark in the next year.
Pain Point
In their journey to disrupt the commercial insurance market, Pillow needed to track how their brand was growing and whether their marketing efforts were hitting the mark.
They wanted to measure brand awareness, identify which products were resonating, and stay ahead of their competitors.
"Pillow and Behavio see the world similarly: what you don't measure, you don't control. And that's why we work so well together!"
Behavio’s Insight
Using Behavio’s brand tracking, Pillow got clear answers on how their brand awareness was evolving, which products were most effective, and where to direct their marketing efforts. This allowed them to focus on what was working and optimize their strategy accordingly.
Outcome
The Pillow brand now has a firm grasp on what's happening in the commercial insurance market, and whether their marketing efforts are paying off.
