There are countless insurance companies in the Czech Republic, all offering a wide range of products. Breaking into a market like that and establishing yourself as a reliable provider is no easy feat.
The status quo that the big industry giants like ČSOB, Kooperativa, and AXA Partners set back in the 90s and 2000s gets shaken up every now and then - whether it's from scrappy new players entering the scene (like Direct) or major mergers happening (Generali acquiring Czech Insurance Company). And throughout all these changes, the way customers perceive these different insurance brands evolves as well.
That's why it's so important to stay on top of which way the market is heading. Which is precisely why the team at AXA Partners decided to partner with Behavio to start tracking their brand health. This way, the team gets regular data flowing into their dashboards, so they can keep tabs on how people perceive their brand.
"Working with Behavio is very beneficial for me and, from my point of view, at a high level. I am very pleased with their approach, conduct and professionalism."
The data shows not just the emotions and associations folks have with AXA Partners, but also how they feel about the other key players the AXA team has their eye on. That allows them to quickly tell if their messaging is landing right, or if the competition is starting to chip away at their position.
And understanding where your brand stands in the market, that's absolutely critical.
