Portu: "Data help us make the right decisions."

The word "investment" is often met with skepticism. The brand Portu, however, is successfully transforming these concerns into enthusiasm, thanks in part to brand tracking data from Behavio.

Behavio helped with

Challenge

Portu needed to track their brand health and customer perceptions to ensure they were satisfying user needs and staying competitive in the investment space.

Insight

Brand tracking helped Portu identify customer associations, emotional responses, and awareness levels, enabling them to better address communication obstacles.

Impact

Portu successfully leveraged data to refine messaging, address customer concerns, and grow its user base.

Progress

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Background‍

Portu, the first Czech online investment platform, launched in 2018 with the goal of making investing more accessible. With over 270,000 active users and managing 30 billion CZK, Portu has grown by understanding and meeting client needs.

Their success relies heavily on staying tuned to market trends and ensuring customers feel confident about their investment choices.

Pain Point‍

Portu faced the challenge of continuously monitoring brand health and customer perceptions to ensure their platform was meeting user needs, especially in a field that can seem intimidating to many. They needed insights into how their brand was performing and how their marketing efforts could better engage potential investors.

"Thanks to brand tracking, we have clear data about our brand, the market, the competition and how we are perceived not only by our clients. This helps us to make the right decisions."

Ondrej Karansky

CMO

Behavio’s Insight‍

Using Behavio’s brand tracking tool, Portu gained deep insights into customer associations, emotions, and brand recall. This allowed them to spot areas where their messaging wasn’t landing and address common concerns, like the complexity of investing.

The data not only helped them refine their communications but also provided a competitive edge by allowing them to monitor their standing in the market.

Outcome‍

With the insights from Behavio, Portu successfully adapted its messaging, growing its user base and becoming a trusted name in Czech investment. By leveraging data-driven decisions, they’ve been able to continually address customer concerns and ensure a better experience for both new and existing users.