How Brands Grow: Masterclass
by Mark Cichon,
The Commercial Works
A FREE opportunity for a deep dive into evidence marketing principles and best practice, with practical and actionable advice on how to grow your brand and category via penetration.
You will learn:
- How Brands Grow: understand key buying behaviour patterns and why building penetration is the path towards profitable brand growth.
- Grow Our Brand: learn how to make the brand come easy to mind and be easy to buy via the pillars of portfolio, mental and physical availability.
- Is Our Brand Growing: know how to measure, benchmark and track key penetration growth levers.
Next masterclass:
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When: June 19, 2024, 9:30 – 12:00
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Where: Behavio
FREE entry for all attendees – maximum 2 tickets per organization.
Capacity is limited to 25 persons.
In English only.
About Mark:
Mark Cichon’s core focus is on understanding how consumers buy and how brands grow in the real world.
He leverages marketing science, buyer behavior data, brand health measurement, and the learnings from the Ehrenberg Bass Institute to help marketers build an effective methodology to identify category & brand penetration growth opportunities.
