Finally, marketing research with clear next steps
Join fast-growing consumer brands turning data into revenue. Connect your market, your brand, and your ads in one place.
Why brands switch
Track your brand. Get clear next steps to grow
Find the gaps before competitors do
Launch what works.
Fix what doesn't
Every Behavio result ends with clear next steps
Start making smarter marketing decisions today
See how Ad Testing, Brand Tracking, and Market Mapping can give you a clear edge over the competition.
Why Behavio works for marketers like you
Clear next steps
Every result comes with specific actions you can take, not just data. A clear brief that tells you what to change and why.
Proven behavioral science
95% of consumer decisions happen subconsciously. Behavio measures true System 1 decision-making to reveal what really drives people to buy.
Scalable
Whether you're a challenger brand or a global category leader, Behavio scales with your markets, your speed, and your budget.
Expert support
Top brand research consultants at your side. Real humans who understand your category and your growth goals. Not just a dashboard.
50% more new clients in 2 months
Behavio pre-tested Hedepy’s first TV brand campaign and caught a problem before production. The team rewrote the script, launched the stronger version, and saw new clients rise 50% and category buyers 10 points in two months.
Doubled brand awareness in Italy in one quarter
Behavio pre-tested GymBeam’s Italian campaign and gave it a clear green light. Just as predicted, the campaign was a success, and GymBeam's awareness doubled in one quarter. Proof the call was right, and what to invest in next.
Got questions? We have answers!
Explore frequently asked questions about Behavio to get a better sense of how Behavio uncovers consumer needs and category dynamics.
What is Behavio?
Behavio is a marketing research platform for B2C brands that combines brand tracking, ad testing, and market mapping in one dashboard. It measures implicit, System 1 consumer reactions and turns every result into prioritized next steps. More than 600 brands across 40+ markets use Behavio, including IKEA, Heineken, Decathlon, and GymBeam.
How much does Behavio cost?
Brand tracking starts from €4,600 per year. Market mapping costs €9,700 per market. Ad testing is priced per test or as a subscription, depending on how many ads you test. All plans are listed on the pricing page.
Is Behavio easy to use?
Yes. Behavio suggests study inputs for you instead of asking you to build a survey from scratch. Results for every product and market sit in one dashboard, and a Behavio research consultant helps you turn them into actionable decisions.
What does Behavio measure?
Behavio measures how consumers actually react, not what they say they agree with. Its methods include implicit association tests, mental availability, Brand-Need-Emotion scoring for ads, and need-state mapping for categories. Because most buying decisions happen subconsciously, these System 1 measures predict business impact better than traditional survey statements.
