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It’s great to see behavioral science so practically applied to brand building and campaign improvement.
Chief Communications Officer
Modern brand leaders love Behavio
A second-by-second analysis for maximum impact.
E.ON’s brand team eagerly examined the test results of their campaign’s individual scenes to maximize its effectiveness.
McDonald’s fixes a problematic voice-over.
McDonald’s pretested its TV spot using our detailed sec-by-sec emotional analysis.
WMC Grey selected a mascot that resonates.
Research has shown WMC Grey that a fox can be an excellent mascot for an energy company, provided it doesn’t come across as cunning.
McCann increases a spot’s efficiency by 36 %.
A brief additional display of the client’s logo resulted in a higher recognition of the brand and significantly increased the ad’s success.
Decathlon to improve performance through more prominent branding.
Video post-testing showed that improved branding in key segments could have significantly increased the ad’s impact.
Finlandia boosts its marketing effectiveness
Ahmad tea drives profits with better packaging
Heineken launches a successful limited edition.
Heineken A/B tested concepts of a limited edition for its local artisan beer brand.