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It’s great to see behavioral science so practically applied to brand building and campaign improvement.
Jaroslav Malina
Chief Communications Officer
Heineken A/B tested concepts of a limited edition for its local artisan beer brand.
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Porovnali jsme dvě známé značky Alza a Mall pomocí tradičního dotazníku. Potom jsme použili náš výzkum podvědomí. Víte jaký byl rozdíl ve výsledku?