We study the subconscious

95 % of all decisions are subconscious. We will tell you why they are made and how to affect them.

We do research and trainings. We will help you understand and captivate customers and employees.

Task,
don’t ask

We are after actual behavior, not after declarations. We do A/B tests, we study emotions, quick associations, we simulate choices from brands and products.

Modern psychology

We are sociologists, psychologists and behavioral economists. We keep up with current scientific findings. We come up with new ways how to apply them in business and test them.

Unique technology

We have developed Minute, the best tool for implicit research. We have our dear panel with tens of thousands people and 360° data about them.

We help both successful brands and greenhorns

2x smaller average loss in hazard

Before the 2017 parliamentary election, we created a Voter map. Instead of the unreliable question “Who would you vote for”, we gave people the ballots and monitored which were thrown away and which were not. The results differed from other polls significantly: for instance, according to our data, the expected victory of ČSSD over SPD was impossible. Our colleague Káťa betted to the bold course 4:1. Now, she regrets she did not bet more.

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Advertisements that we predict to be successful really work.

For Big Shock, we tested three TV spots. One was ruled out, the remaining two improved and used. The spot that won the pretest was remembered by twice as many people after the campaign finished.

How we betted according to our pre-election polls

Before the 2017 parliamentary election, we created a Voter map. Instead of the unreliable question “Who would you vote for”, we gave people the ballots and monitored which were thrown away and which were not. The results differed from other polls significantly: for instance, according to our data, the expected victory of ČSSD over SPD was impossible. Our colleague Káťa betted to the bold course 4:1. Now, she regrets she did not bet more.

The Czechs know much more about migrants, than they admit

We had 500 people fill in a knowledge quiz about migrants. We told half of them in advance they will get CZK 5.00 for every correct answer, the others got nothing. Those who were supposed to get money for the correct answers had more correct answers than the others.

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How can you make more if you do not want to sell to everyone

Based on detailed segmentation and market modelling, we found out that Jablotron will benefit significantly from approaching security systems as a more expensive, closed product without the options of adjustment. Big group of DIYs that will be therefore left out, preferred cheaper, non-brand solution anyway.

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3x higher price of tea with correctly selected present

While testing Christmas packages of Ahmad Tea, we found out that the type of present plays a significant role in purchasing, even more significant than the tea brand itself. From wide range of presents, we selected those for which people are willing to pay the most while purchasing a gift package. Differences amounted to hundreds of CZK.

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How to conveniently set a limited edition

While testing limited retro edition of the Krušovice beer, we discovered an option which people were willing to purchase for 42 % more than the classic 12° beer. Moreover, the sales of 12° beer did not decrease.

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When "Second" is first

In pretest, we measured the potential of two ideas of CZC Christmas campaign and recommended how to improve them. The resulting campaign Truce with the Alza mascot ranks, with regard to its impact, among the best advertisements. Those affected by the campaign have much better emotions related to the campaign and remember the brand much more often before purchase: 54 % to 9 %.