THE BEHAVIO METHOD

Don’t rely on inaccurate data. Use modern behavioral methods

What people say is not what people do

95% of human decisions are subconscious, and we can’t correctly tell our motivators and predict our own behavior.

Legacy market research only tells you what people say

Legacy market research is not predictive of advertising performance and buying behavior. It primarily activates the rational brain, which is less involved in actual shopping decisions.

Behavio tells you what people do

We map the changes in subconscious memory connections that predict buying behavior.

"We've been working with Behavio for over 3 years, and this partnership has elevated our market research to the next level."

Jitka Souckova,
Marketing Manager

"Testing our campaign with Behavio was a joy! The quick execution and detailed report helped us enhance our ad to make it even more effective."

Lenka Mastešová,
Marketing director
OUR APPROACH

Behavio runs on advanced behavioral science

Implicit Association Test

Based on neuroscience research, this method uncovers subconscious associations with your brand.

Brand’s Mental Availability

To grow, a brand must spontaneously come to the mind of the buyers. We cover this using multiple metrics.

Representative respondent samples

We survey national populations around the globe and let you filter diverse audiences within them.

Brand-Need-Emotion test

Based on recent marketing science, we analyze all three key ingredients of effective advertising in great detail.

Randomized control trials (RCT)

Each creative is tested with a unique sample of 500+ respondents to deliver accurate and valuable insights.

Low cognitive load

Super short, mobile-first, visual surveys with superior user experience and high intrinsic motivation.

Start building a brilliant brand today

Accurate behavioral methods that uncover subconscious buying decisions.

Book a demo

“Brand tracking gave us a fresh perspective on our brand – valuable insights and clear data at a great price.”

Radek Snajd,
CMO

“It's amazing to see behavioral science so practically applied to brand building and campaign improvement.”

Jaroslav Malina,
CCO
OUR products

Once luxury tools for industry giants. Now affordable necessities for competitive marketing.

Brand tracking

Track your brand health and demonstrate return on marketing spend.

Brand tracking

Track your brand health and demonstrate return on marketing spend.

👉
Measure brand awareness & perceptions
👉
Track competitors & market size
👉
Optimize your top-of-the-funnel strategies
Discover Brand tracking
Ad testing

Choose the best creatives and refine details for maximum effectiveness.

Ad testing

Choose the best creatives and refine details for maximum effectiveness.

👉
Pretest any text, visual, audio, or video ad
👉
Accurately predict in-market performance 
👉
Prove effectiveness to secure more budget
Discover Ad testing

Brand tracking

Track your brand health and demonstrate return on marketing spend.

👉
Measure brand awareness & perceptions
👉
Track competitors & market size
👉
Optimize your top-of-the-funnel strategies
Discover Brand tracking

Ad testing

Choose the best creatives and refine details for maximum effectiveness.

👉
Pretest any text, visual, audio, or video ad
👉
Accurately predict in-market performance 
👉
Prove effectiveness to secure more budget
Discover Ad testing
CUSTOMER STORIES

Modern brand heroes love Behavio