What people say is not
what people do.
95% of human decisions are subconscious and we can’t correctly tell our motivators and predict our own behaviour.
Legacy market research only tells you what people say.
- Not predictive of advertising performance and buying behavior.
- Activates the rational brain (System 2) less involved in shopping decisions.
Behavio tells you what people do.
We map the changes in subconscious memory connections that predict buying behaviour.
Predict the ROI of your creatives with ad testing
Upload creatives and learn how effective they are – based on the emotional response, brand recall and implicit linkages to consumer needs and Category Entry Points.
Demonstrate your marketing ROI with brand tracking
Predict your growth months before the brand growth transcribes into sales. Use modern brand metrics like brand salience, mental market share, and implicit brand associations.
Behavio runs on advanced behavioral science
Implicit
Association Test
Based on neuroscience research, this method uncovers subconscious associations to your brand.
Brand’s
Mental Availability
To grow, brand must be spontaneously coming to mind of the buyers. We cover this by multiple metrics.
Representative
respondent samples
We survey national populations around the globe and let you filter diverse audiences within it.
Randomized control trials (RCT)
Each creative is tested using a unique 500+ respondent sample to deliver accurate and valuable insights.
Brand-Need–Emotion
Test
Based on recent marketing science, we analyze all 3 key ingredients of an effective advertising in great detail.
Low cognitive
load
Super short, mobile-first, visual surveys with superior user experience and high intrinsic motivation.
