Meet your brilliant & budget-friendly brand tracking.
Monitor your brand health and demonstrate the return on marketing spend in our easy–breezy dashboard.
400+ brilliant consumer brands trust Behavio
The perfect mix
of modern metrics.
Your team spends
more on coffee.
You’re a brand leader.
Not a slide-detective.
To effectively build a brand, you need a tool to measure it.
Track your market and brand growth.
Measure the size and growth of your addressable market. Track your brand’s performance, understand your conversion from awareness to purchase, and prove the value of brand marketing to the board.
Brand Emotion (eNPS)
Keep an eye out for your rivals.
Benchmark against all of your key competitors. Track their growth trends, find their strengths and weaknesses. Immediately spot emerging threats to keep your competitive edge.
Know how people really feel and think of your brand.
The first question I always ask marketing directors: Where is your brand tracking?
Professor of Marketing
Global Marketing Star
Modern brand leaders love Behavio
A second-by-second analysis for maximum impact.
E.ON’s brand team eagerly examined the test results of their campaign’s individual scenes to maximize its effectiveness.
McDonald’s fixes a problematic voice-over.
McDonald’s pretested its TV spot using our detailed sec-by-sec emotional analysis.
WMC Grey selected a mascot that resonates.
Research has shown WMC Grey that a fox can be an excellent mascot for an energy company, provided it doesn’t come across as cunning.
McCann increases a spot’s efficiency by 36 %.
A brief additional display of the client’s logo resulted in a higher recognition of the brand and significantly increased the ad’s success.
Decathlon to improve performance through more prominent branding.
Video post-testing showed that improved branding in key segments could have significantly increased the ad’s impact.
Finlandia boosts its marketing effectiveness
Ahmad tea drives profits with better packaging
Heineken launches a successful limited edition.
Heineken A/B tested concepts of a limited edition for its local artisan beer brand.
Big Shock doubles its campaign impact
How Brand Tracking works?
- Define your category and competitor set and our research experts will do the rest.
- Get your first data within 14 days.
- Receive quarterly brand and category updates.
Behavio runs on advanced behavioral science
Based on neuroscience research, this method uncovers subconscious associations to your brand.
To grow, brand must be spontaneously coming to mind of the buyers. We cover this by multiple metrics.
We survey national populations around the globe and let you filter diverse audiences within it.
Choose your ideal brand tracking plan
We’ve invested heavily in automation to be able to deliver ✨ brilliant insights at 💸 budget-friendly prices.
For emerging brands who look for basic brand, market and competitor benchmarks.
Quarterly brand tracking
Your brand & 2 competitors
Market buyers (Light vs Heavy)
For fast-scaling brands who want to refine their positioning and messaging effectiveness.
All features incl. in Starter
Continuous brand tracking
Quarterly & yearly reports
Your brand & 5 competitors
Brand salience 🧠
5 brand attributes
Target group profiles
Export to slides
For category leaders who need complex insights to compete at multiple category entry points.
All features incl. in Professional
Advanced memory metrics
(Mental market share …)
Purchase drivers value
Account Research Expert
Manage roles & data access
Chief Executive Officer at AdVinci
Join this brilliant company