Meet your brilliant & budget-friendly brand tracking.

Monitor your brand health and demonstrate the return on marketing spend in our easy–breezy dashboard.

Brand tracking dashboards

400+ brilliant consumer brands trust Behavio

Brilliant insights

The perfect mix
of modern metrics.

💸

Budget-friendly

Your team spends
more on coffee.

🏖️

Breezy dashboard

You’re a brand leader.
Not a slide-detective.

To effectively build a brand, you need a tool to measure it.

Track your market performance with Brand Tracking.

Track your market and brand growth.

Measure the size and growth of your addressable market. Track your brand’s performance, understand your conversion from awareness to purchase, and prove the value of brand marketing to the board.

Brand Awareness

Brand Attributes

Brand Salience

Brand Emotion (eNPS)

Market Size

Buyer Profiles

Customer Quotes

Budget Balance
(Branding vs. Activation)

Keep an eye out for your rivals.

Benchmark against all of your key competitors. Track their growth trends, find their strengths and weaknesses. Immediately spot emerging threats to keep your competitive edge.

Behavio shows your brand's and your competitors' performance through Brand Tracking.
Survey results displayed on map of the USA

Know how people really feel and think of your brand.

Get in the minds of consumers across the globe. How people from different regions and demographics perceive you?What they say about you, without you?

The first question I always ask marketing directors: Where is your brand tracking?

Mark Ritson

Professor of Marketing
Global Marketing Star

Modern brand leaders love Behavio

A second-by-second analysis for maximum impact.

E.ON’s brand team eagerly examined the test results of their campaign’s individual scenes to maximize its effectiveness.

McDonald’s fixes a problematic voice-over.

McDonald’s pretested its TV spot using our detailed sec-by-sec emotional analysis. 

WMC Grey selected a mascot that resonates.

Research has shown WMC Grey that a fox can be an excellent mascot for an energy company, provided it doesn’t come across as cunning.

McCann increases a spot’s efficiency by 36 %.

A brief additional display of the client’s logo resulted in a higher recognition of the brand and significantly increased the ad’s success.

Decathlon to improve performance through more prominent branding.

Video post-testing showed that improved branding in key segments could have significantly increased the ad’s impact.

Finlandia boosts its marketing effectiveness

Finlandia measures its brand associations and visual brand codes to determine what works best.

Ahmad tea drives profits with better packaging

Ahmad Tea A/B tested gift packagings and discovered a variant that people are willing to pay 3x more for.

Heineken launches a successful limited edition.

Heineken A/B tested concepts of a limited edition for its local artisan beer brand.

Big Shock doubles its campaign impact

The energy drink brand A/B tested its 3 TV spots and decided not to air the worst one.
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How Brand Tracking works?

  1. Define your category and competitor set and our research experts will do the rest.
  2. Get your first data within 14 days.
  3. Receive quarterly brand and category updates.

Behavio runs on advanced behavioral science

⏱️

Implicit
Association Test

Based on neuroscience research, this method uncovers subconscious associations to your brand.

🧠

Brand’s
Mental Availability

To grow, brand must be spontaneously coming to mind of the buyers. We cover this by multiple metrics.

🌎

Representative
respondent samples

We survey national populations around the globe and let you filter diverse audiences within it.

Choose your ideal brand tracking plan

We’ve invested heavily in automation to be able to deliver ✨ brilliant insights at 💸 budget-friendly prices.

$249 monthly

Starter

For emerging brands who look for basic brand, market and competitor benchmarks.

Quarterly brand tracking

Your brand & 2 competitors

Market size

Market buyers (Light vs Heavy)

Brand Awareness

Brand Emotion

Brand Buyers

$649 monthly

Pro

For fast-scaling brands who want to refine their positioning and messaging effectiveness.

All features incl. in Starter

Continuous brand tracking

Quarterly & yearly reports

Your brand & 5 competitors

Brand salience 🧠

5 brand attributes

Target group profiles

Customer quotations

Export to slides

Enterprise

For category leaders who need complex insights to compete at multiple category entry points.

All features incl. in Professional

Advanced memory metrics

(Mental market share …)

Purchase drivers value

Unlimited Competitors

Unlimited Attributes

Multiple-brand workspace

Account Research Expert

Manage roles & data access

Thanks to Behavio, we have a clear picture of our client’s market and can target our communication effectively. The result? We’re growing.

Tomas Prusa

Chief Executive Officer
at AdVinci

Join this brilliant company

Book a demo

Let’s start a discussion on how ad testing & brand tracking
can be your advantage over the competition.

Rádi se ozveme!

Nechte nám na sebe alespoň jeden kontakt
a dáme co nejdříve vědět.

Překvapivé porovnání

Porovnali jsme dvě známé značky Alza a Mall pomocí tradičního dotazníku. Potom jsme použili náš výzkum podvědomí. Víte jaký byl rozdíl ve výsledku?