🎉 We’ve secured €2.25 million in late-seed funding to propel our brand marketing vision! 🥂

Meet your brilliant & budget-friendly ad testing.

Make the best decisions about your ad creatives and secure your success.
Ad testing platform

Trusted by 400+ brilliant consumer brands

Brilliant insights

The perfect mix
of modern metrics.



Your team spends
more on coffee.


Breezy dashboard

You’re a brand leader.
Not a slide-detective.

Today’s winners consistently deliver superb creatives.
Testing helps them make the best decision every time.


Key visual

Video / TV




Ad testing dashboards

Invest in the best
creative ideas.

With affordable testing, you can see real-people reactions to your early ideas, scripts and draft executions. Compare variants, invest in the winner and watch your campaign soar.

See how people feel when watching your ads.

Discover how your audience truly feels about your ads, see what resonates and what doesn’t. Use spontaneous reactions to inspire your creativity or to avoid any potential backlash.

Open-ended question and spontaneous reactions are among the vast variety of useful metrics in Behavio.
A still from Amazon's commercial with an overlay from Behavio's Ad Testing.

Watch Geico, Amazon, Febreeze and other recent US commercials tested by Behavio.

Get a glimpse of our dashboard and metrics with some of the US commercials that we regularly test for benchmarks.

Key insights offer detailed information on what to improve and what to maintain.

Fine-tune every detail for maximum effect.

Detect moments that capture attention. Save on media by shortening ad’s lenght. Refine editing and voice-overs, add brand cues. This has been a Hollywood trick for years. Now, it’s yours too!

The most effective creatives delivered 11x higher profits.

Les Binet

Head of Effectiveness
Adam & Eve DDB

Modern brand leaders love Behavio

A second-by-second analysis for maximum impact.

E.ON’s brand team eagerly examined the test results of their campaign’s individual scenes to maximize its effectiveness.

McDonald’s fixes a problematic voice-over.

McDonald’s pretested its TV spot using our detailed sec-by-sec emotional analysis. 

WMC Grey selected a mascot that resonates.

Research has shown WMC Grey that a fox can be an excellent mascot for an energy company, provided it doesn’t come across as cunning.

McCann increases a spot’s efficiency by 36 %.

A brief additional display of the client’s logo resulted in a higher recognition of the brand and significantly increased the ad’s success.

Decathlon to improve performance through more prominent branding.

Video post-testing showed that improved branding in key segments could have significantly increased the ad’s impact.

Finlandia boosts its marketing effectiveness

Finlandia measures its brand associations and visual brand codes to determine what works best.

Ahmad tea drives profits with better packaging

Ahmad Tea A/B tested gift packagings and discovered a variant that people are willing to pay 3x more for.

Heineken launches a successful limited edition.

Heineken A/B tested concepts of a limited edition for its local artisan beer brand.

Big Shock doubles its campaign impact

The energy drink brand A/B tested its 3 TV spots and decided not to air the worst one.
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How Ad testing works?

  1. Upload your creative, define your category and competitor set.
  2. We will test your creative with robust 500+ representative sample.
  3. Get your insights within five days.
Behavio's clear and concise dashboards

Behavio runs on advanced behavioral science



Based on recent marketing science, we analyze all 3 key ingredients of an effective advertising in great detail.


Randomized control
trials (RCT)

Each creative is tested using
a unique 500+ respondent sample to deliver accurate and valuable insights.



Association Test

Based on neuroscience research, this method uncovers subconscious associations to your brand.

Choose your ideal ad testing plan

We’ve invested heavily in automation to be able to deliver ✨ brilliant insights at 💸 budget-friendly prices.

$1,390 per test


Yearly plan

Predict in-market performance, understand what’s driving it.

Test 5 creatives per year

Buy more for $1,390

Robust 500+ sample

Results in 5 days

Test concepts, visuals, videos

Emotional diagnostics

Brand and message recall

A/B testing

Money–back guarantee

$1,590 per test


Yearly plan
Identify opportunities to improve effectiveness.

Test 5 creatives per year

Buy more for $1,590

Everything in Starter

Viewer quotations

Word-clouds over emotional curves – understand why

Research expert key insight 
& consultation

Export to slides

Single test with no yearly plan

$1,900 per test


Predict performance with all Starter plan features.
$2,950 per test


Measure the in-market impact of your launched campaign.

Robust 1000+ sample

Campaign reach

Detailed brand lifts

Detailed Diagnostics

Behavio delivers great research insights at truly favourable prices.

T. Hrivnak

Strategy Planning

Join this brilliant company

Blog & Case Studies

The latest news from behavioural science and the results of our research.

Book a demo

Let’s start a discussion on how ad testing & brand tracking
can be your advantage over the competition.

Rádi se ozveme!

Nechte nám na sebe alespoň jeden kontakt
a dáme co nejdříve vědět.

Překvapivé porovnání

Porovnali jsme dvě známé značky Alza a Mall pomocí tradičního dotazníku. Potom jsme použili náš výzkum podvědomí. Víte jaký byl rozdíl ve výsledku?