Brad Pitt x De’Longhi: A Match Made In Coffee Heaven?
De’Longhi, the coffee machine brand, tried this strategy with Brad Pitt. It makes sense at first. It is often said that – much like sex – celebrity sells. People like to identify with famous people and buy the products they promote. But is this always true? Should brands beware of taking the star route?
The Campaign
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The Results
The campaign presents the De’Longhi brand poorly. Very few people recognise it.
The brand has relied on a well-known actor, who does not yet work as a symbol. This is the first time he has been associated with the brand and people often confuse him with actor George Clooney, who was the brand ambassador for rival brand Nespresso.
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