Behavio Blog & Data

How Surreal cereal's advertising disrupted the breakfast category

What marketers get wrong about media, attention & brand building in 2026

How Alani Nu built a billion-dollar brand by understanding women's subconscious preferences

Does AI work in marketing campaigns? Research shows how to use it effectively

Why sustainability is no longer the key to growth in the beauty industry

The 5 most costly TV ad mistakes (and how to avoid them)

McDonald’s AI ad pulled after backlash: what did viewers really think?

What DIY shoppers want in 2026, and which retailers actually deliver

How AI-driven behavioral research shows what truly works in marketing