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Category insights
Brand growth
What DIY shoppers really want in 2026, and which retailers actually deliver
Ad impact
How AI-driven behavioral research shows what truly works in marketing
Category insights
Brand growth
What beauty brands really stand for: a new look at differentiation in 2026
Company news
Introducing Behavio Insights (AI Chat): your own senior marketing analyst
Brand growth
How to tailor your message to different markets without losing brand consistency
Ad impact
How testing creative concepts early leads to smarter campaigns
Ad impact
Why testing bold ideas pays off (even when it divides audiences)
Brand growth
Owning the moment: why CMOs should care about need codes
Brand growth
Finding your place in the market: how to identify the right brand message
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