You will learn:
- How Brands Grow: understand key buying behaviour patterns and why building penetration is the path towards profitable brand growth.
- Grow Our Brand: learn how to make the brand come easy to mind and be easy to buy via the pillars of portfolio, mental and physical availability.
- Is Our Brand Growing: know how to measure, benchmark and track key penetration growth levers.
Next masterclass: TBD
About Mark:
Mark Cichonâs core focus is on understanding how consumers buy and how brands grow in the real world.
He leverages marketing science, buyer behavior data, brand health measurement, and the learnings from the Ehrenberg Bass Institute to help marketers build an effective methodology to identify category & brand penetration growth opportunities.
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