The 5 best brand tracking solutions for Dutch marketers

Brand tracking allows marketers to measure awareness, sentiment, and market positioning over time, ensuring they stay ahead of competitors. 

Whether you're managing a local startup or a global brand, choosing the right brand tracking solution can provide the insights needed to refine marketing strategies and maximize impact.

Here are five top brand tracking solutions for Dutch marketers in 2025:

1. Behavio – Truly predictive takeaways for brand growth

Why Behavio?

Behavio stands out as a cutting-edge brand tracking solution that applies behavioral science to measure subconscious consumer responses.

Unlike traditional trackers that rely solely on surveys, Behavio uses implicit testing and reaction times to uncover deep-seated brand associations and predict real-world impact more accurately.

Key features:

• Captures intuitive consumer reactions beyond stated opinions
• Helps brands optimize marketing efforts based on real behavioral drivers
• Delivers high-quality insights without the high cost of legacy providers
• Measures visual brand associations to ensure branding is making a lasting impression

With its science-backed and cost-effective approach, Behavio empowers Dutch marketers to track brand health with confidence and make strategic decisions that drive long-term growth.

2. Blauw Research – Consumer-centric brand insights

Why Blauw?

Blauw Research focuses on consumer research and market insights, offering brand tracking studies that align with specific business needs. Their combination of qualitative and quantitative research helps brands gain a well-rounded view of their market position.

Key features:

• Brand perception analysis for a deeper understanding of consumer attitudes
• Market trend tracking to support long-term brand planning
• Competitive benchmarking within the Dutch market
• Consumer sentiment monitoring across multiple channels
• Research solutions that can be tailored to industry-specific needs

Blauw is a solid option for brands looking for detailed consumer feedback and a more customized approach to tracking brand health.

3. DVJ Insights – Data-Driven Brand Tracking

Why DVJ Insights?

DVJ Insights incorporates artificial intelligence and predictive analytics to track brand performance over time. Their platform identifies key brand drivers that influence consumer choices, supporting strategic decision-making.

Key features:

• AI-powered analysis of brand strength and positioning
• Predictive modeling to anticipate brand performance trends
• Integration of survey data with digital tracking for a comprehensive view
• Custom segmentation to analyze different consumer groups
• Continuous monitoring to support agile brand management

DVJ Insights is well-suited for brands seeking data-driven insights and predictive analysis to refine brand strategy.

4. YouGov BrandIndex – Real-Time Brand Health Monitoring

Why YouGov?

YouGov BrandIndex provides ongoing brand health tracking, helping Dutch marketers respond to shifts in consumer perception quickly. Their database of consumer opinions offers useful benchmarking opportunities.

Key features:

• Daily tracking of brand perception, purchase intent, and awareness
• Competitive benchmarking across multiple industries
• Consumer sentiment analysis segmented by demographics
• Social listening integration for a broader view of brand reputation
• Local and global datasets for insight into both Dutch and international markets

YouGov’s real-time insights can be valuable for brands that need to stay responsive in a dynamic market.

5. Kantar BrandZ – Global benchmarking with local insights

Why Kantar BrandZ?

Kantar BrandZ combines extensive brand tracking capabilities with global benchmarking. Their large dataset provides context for understanding brand equity and competitive strengths.

Key features:

• Measures brand equity and long-term brand value
• Consumer sentiment tracking across multiple channels
• Insights into brand positioning and competitive advantages
• Global benchmark comparisons with Dutch market insights
• Advanced analytics to help identify brand growth opportunities

For brands that operate in both the Netherlands and internationally, Kantar BrandZ offers a broader perspective while still capturing local market nuances.

Final thoughts

Understanding your brand’s position in the market isn’t just about tracking metrics—it’s about making informed decisions that drive long-term growth. 

With the right brand tracking tool, Dutch marketers can refine their messaging, strengthen consumer connections, and maximize their brand’s impact.

Still not sure which brand tracking solution is right for your business? Book a demo to learn more about Behavio's solution.