Free Download:
The Ad Impact
Checklist

Make sure every ad you run actually works. Download our FREE checklist to evaluate your creatives and maximize effectiveness.

Why you need this checklist

Simple but powerful

No fluff. Just a practical checklist you can apply to any ad format: TV, digital, OOH, radio.

Backed by ad science

Based on insights from Les Binet, Karen Nelson-Field, and 1,000+ tested campaigns.

Ditch the guesswork

A structured approach to assessing ad effectiveness—no more relying on gut feeling.

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Spot the 3 essential ingredients of effective ads: Brand, Need, Emotion.

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Evaluate any creative across channels.

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Create campaigns that actually move the needle.