Boost the sales impact of your campaigns by up to 11x!
Learn the science of effective ads in our half-day interactive workshop.
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“It's amazing to see behavioral science so practically applied to brand building and campaign improvement.”
“There are tons of brand gimmicks, charts, and books out there, but this one got me hooked.”
“Fun, simple, clear—yet perfectly systematic.”
“Awesome – the Behavio framework is exactly what I need to help grow my clients' brands effectively.”
CMOs, brand managers, and marketing managers will learn to write better briefs, spot winning creative ideas from the duds, and ensure their ads are designed for maximum sales growth.
This session equips strategic planners and creative directors with the tools to design ads that influence the human brain, optimize attention and branding, and prove effectiveness to clients with clear, measurable results.
Remote participants can have their card deck shipped directly to their address.
Diverse inspiration: Explore 39 different types of brand symbols, including renowned examples from international brands.
Memorable branding: Learn how to make your brand unforgettable to customers in every buying situation.
Expert collaboration: Developed with renowned brand designer Lumir Kajnar, these cards are a fresh, practical, and straight-to-the-point.
Jiri Boudal is a sociologist, entrepreneur, and co-founder of Behavio. He has advised global brands like Red Bull and McDonald’s on brand strategy, consumer psychology, and ad effectiveness.
With experience leading marketing teams at agencies, Hynek has led dozens of workshops on strategy, brand, and creative effectiveness. He helps companies apply behavioral science and proprietary technology to make research more actionable.
Join us at one of our pre-planned workshops across Europe!
Custom session tailored to your brand & campaigns
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