Practical, affordable,
rock-solid brand tracking

Make truly resonant brand marketing, and prove its business value to your CEO.

G2 five start review

See the benefits

Trusted by 500+ brilliant consumer brands

Trusted by 500+ brilliant consumer brands

01

Monitor brand perception among current and potential customers

02

Get intel on the market & competitors

03

Prove marketing ROI to boost your budget

Screen from Behavio platform showing Emotion, Branding and Need curves.

Over 500 consumer brands trust Behavio to improve their brand marketing

G2 five star review badge

500+

Brands improved

1000+

Brands tracked

20m+

Answers collected

“Brand tracking gave us a fresh perspective on our brand – valuable insights and clear data at a great price.”

Radek S.

CMO

“It's amazing to see behavioral science so practically applied to brand building and campaign improvement.”

Jaroslav M.

CCO

WHAT SETS US APART

We use modern behavioral methods to uncover what really drives your customers

Practical

A beautiful, actionable dashboard that speaks the language of a CEO.

Affordable

Stellar tools at a fraction of the traditional price.

Chart with Awareness, Salience, Buyers and Likeability metrics.

Rock-solid

Accurate behavioral methods that uncover subconscious buying decisions.

Expert advice

Our top brand research consultants are at your side – responsive and supportive.

CUSTOMER STORIES

Modern brand heroes love Behavio

View all case studies

“Thanks to data, we know how to improve branding next time.”

Communication Director at Decathlon

"With Behavio, I rely on sophisticated solutions using advanced statistics. Their accurate research methods ensure high-quality data and are enjoyable for respondents."

Business Insight and Expansion Analyst at McDonald’s

Heineken launches a successful limited edition

Heineken A/B tested concepts of a limited edition for its local artisan beer brand.

"Thanks to Behavio, we can flexibly test campaign concepts or animatics (as we did with the Becherovka & Food campaign). This testing is not only quick but also cost-effective. I’m excited to continue testing more campaigns in the future."

Marketing Manager

Finlandia boosts its marketing effectiveness

Finlandia measures its brand associations and visual brand codes to determine what works best.

Ahmad tea drives profits with better packaging

Ahmad Tea A/B tested gift packagings and discovered a variant that people are willing to pay 3x more for.

"Appreciate the friendly and efficient cooperation with Behavio. The results of the analysis will help us get a better and more detailed understanding of our brand perception and communication efficiency."

Marketing & PR at Good Angel

"Thanks to brand tracking, we have clear data about our brand, the market, the competition and how we are perceived not only by our clients. This helps us to make the right decisions."

"Pillow and Behavio see the world similarly: what you don't measure, you don't control. And that's why we work so well together!"

Co-Founder and CMO at Pillow

"We use many of the findings in practice, so we don't have to rely as much on assumptions as in the past. The outputs are clear and easy to understand."

"Working with Behavio is very beneficial for me and, from my point of view, at a high level. I am very pleased with their approach, conduct and professionalism."

Senior Digital Specialist at AXA

Find our what’s blocking your brand in a free 1-on-1 session

Join fast-scaling brands like Notino or Kiwi.com to supercharge your growth.

Find our what’s blocking your brand in a free 1-on-1 session

Join fast-scaling brands like Notino or Kiwi.com to supercharge your growth.

OUR products

Once luxury tools for industry giants. Now affordable necessities for competitive marketing.

Brand tracking

Track your brand health and demonstrate return on marketing spend.

Measure brand awareness & perceptions

Track competitors & market size

Optimize your top-of-the-funnel strategies

Discover Brand tracking

Ad testing

Choose the best creatives and refine details for maximum effectiveness.

Discover Ad testing

Ad testing

Choose the best creatives and refine details for maximum effectiveness.

Pretest any text, visual, audio, or video ad

Accurately predict in-market performance

Prove effectiveness to secure more budget

Discover Ad testing

Brand tracking

Track your brand health and demonstrate return on marketing spend.

Measure brand awareness & perceptions

Track competitors & market size

Optimize your top-of-the-funnel strategies

Discover Brand tracking

Ad testing

Choose the best creatives and refine details for maximum effectiveness.

Pretest any text, visual, audio, or video ad

Accurately predict in-market performance

Prove effectiveness to secure more budget

Discover Ad testing

“Pillow and Behavio share the same vision: What gets measured, gets managed. That's why this partnership is so fantastic!”

Martin P.

Co-founder & CMO

“Behavio consistently delivers a great experience. They take the time to understand our objectives and proactively suggest improvements for better, more reliable data.”

David A.

CCO

Latest brand insights to help you win

Craft Your Own Iconic Brand Assets

Download our exclusive ‘Brand Assets Inspiration Cards’ for FREE!

Why industry leaders are betting on Behavio

The difference between survey tools and Behavio

Traditional survey tools vs. Behavio's ad testing

Mastering top-of-mind marketing: 4 techniques to stay relevant

Why industry leaders are betting on Behavio

The difference between survey tools and Behavio

Traditional survey tools vs. Behavio's ad testing

Mastering top-of-mind marketing: 4 techniques to stay relevant

NIMA Marketing Day 2025: a Behavio wrap-up

Ad effectiveness in 2025: Why big and small brands need different playbooks

Is TV advertising still effective in 2025?

What is a brand audit? A complete guide for 2025

KFC’s Lava Hot Wings ad: too hot to handle…or just awkward?

A sweet lesson in branding from Tony’s Chocolonely

The agency playbook for selling creative testing to clients

Neuromarketing vs. Behavio’s ad testing solution

McDonald’s “Free Bike Lights” ad: bright idea, dim emotional impact

Is IKEA’s “Harlem Shake” ad attention-grabbing or just confusing?

10 signs your brand health is suffering (and what to do about it)

Two days in Utrecht: a Behavio wrap-up

Analyzing brand recall and ad attention metrics with heatmaps

The simple trick behind Lidl’s super-effective TV campaign

Poppi's billion-dollar transformation: when branding trumps product

Claims testing: the key to effective brand messaging

Is it time for a rebrand, redesign, or refresh?

This Uber Eats ad entertains, but does it deliver?

Playful consistency: the secret to super effective advertising

How Behavio tracks brand performance using behavioral science

This KLM ad has a story that soars—but could it fly higher?

The 95/5 rule in marketing explained: a 3-minute breakdown with key takeaways

Heineken’s “Zero Alcohol” ad: strong message, mixed reactions

How to capture consumer attention with your ad campaigns

How to measure ad impact using brand lift studies

How to turn advertising attention into long-term brand growth

🔥 Hot news: Heatmaps reveal what grabs your customers’ attention

A brand marketer's guide to product packaging testing

How Behavio predicts ad effectiveness using behavioral science

How to conduct message testing research for your marketing campaigns

How brand awareness drives long-term sales growth

What problems is Behavio solving and how is it benefiting brands?

What clients on G2 love about Behavio’s brand marketing solutions

This Tropicana campaign sets the standard for beverage ads

How to measure brand awareness: 5 practical methods

How to save costs on TV advertising with ad testing

Benchmarking: how to get it right?

The 5 best ad testing tools in 2025

When story arcs work in ads: Lessons from Amazon and Febreze

Concept testing in marketing: What is it and how can it help you?

Ad testing: What is it and how does it help marketers?

How Behavio tracks brands in the EU

We've secured an investment of 2.25 million euros!

Brand metrics: A comprehensive guide to tracking

How to win in the food & beverage industry

How to compete in a crowded e-commerce ecosystem

How Airbnb used brand marketing to triumph over performance

How to avoid the performance marketing trap

How to grow fast through brand tracking

Brand marketing: Why VCs lost so much money over the last decade

United Airlines: A Sci-Fi story

Johnnie Walker: Keep Walking Anthem

Brad Pitt x De'Longhi: A match made In coffee heaven?

Behavioral tricks you need to apply in your own marketing